Director, AR Category Sales Management

Burlingame, CA, United States

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Meta is a cutting-edge technology company focused on connecting people, enabling meaningful interactions, and building communities. Our diverse portfolio includes innovative products and platforms that shape the future of communication, collaboration, and connectivity.As the Category Sales Leader, you will lead a high-performing team in developing and executing a comprehensive Category Sales Plan, encompassing sales P&L/CM, channel strategy, revenue, and product allocation. Your mission is to drive exceptional business outcomes, including unit and revenue growth, and excel in sales scorecard performance.As a visionary leader in the smart glasses industry, you will be a key member of the RL Global Sales Leadership Team, overseeing the management of all wearables products. Your expertise will enable the team to anticipate market shifts, identify untapped opportunities, and optimize investments to drive sustainable business results.Your leadership will focus on:1. Orchestrating cross-functional teams to achieve outstanding business results2. Developing and executing a forward-thinking category sales plan3. Optimizing investments across channels to drive sustainable growth4. Identifying and capitalizing on new opportunities5. Fostering a culture of innovation and collaborationIn this role, you will be expected to 'look around corners,' anticipating market trends, and driving the team to stay ahead of the curve. Your strategic leadership will be instrumental in shaping the future of the wearables category and driving long-term success for the company.

Director, AR Category Sales Management Responsibilities

Architect and optimize a comprehensive Go-to-Channel (GTC) strategy, driving impactful promotions and product launches that propel wearables revenue and unit sales growth across multiple channels

Serve as the Voice of Sales into Long Range Product Planning, providing critical market and customer insights that inform product development and roadmap decisions

Pioneer innovative Go-to-Market (GTM) and Sales motions, continuously evolving the business to stay ahead of the competition

Oversee portfolio and influence the incorporation of customer's voice including getting strong buy-in from product and / or cross-functional leads

Proactively drive ongoing buy-in & alignment around key sales strategies across all levels of the business

Prepare and own effective business cases for annual (or incremental) investment to drive the necessary sales velocity

Develop and grow strong internal partnerships that help facilitate efficient planning and collaboration

Partner with Finance to harmonize planning and investment strategies, optimizing budget and forecast cycles to maximize ROI

Lead in-market team and complex cross-functional partnerships that are highly-visible and/or highly-sensitive, strategic sales programs

Leverage channel insights to the business and surface

Clear, actionable takeaways & recommendations that can be executed to achieve business objectives

Develop and manage channel incentive programs to maximize ROI and drive sales growth & velocity

Craft and localize partner pitch materials, delivering compelling category product pitches that resonate with target audiences

Lead a data-driven communication strategy, leveraging insights to inform tactical and strategic decisions that drive business outcomes

Serve as a subject matter expert in the competitive landscape, providing strategic counsel and recommendations that inform business planning and decision-making, driving innovation and growth

Develop and execute strategic growth initiatives, establishing a consistent set of KPIs and reporting rhythms to measure success

Design and implement localized enablement strategies, encompassing tools, processes, partner pitch deck creation, and seasonal guidance

Collaborate in the Sales & Operations Planning (S&OP) process to inform production forecasting and ensure efficient supply chain execution. Implement data-driven strategies for product allocation and manage open orders to maintain optimal inventory levels, minimize stockouts, and optimize business performance

Develop smart glass strategy and execution tactics for worldwide large-scale sales program & initiatives and manage gap to goal with XFN leaders

Build a high-performing team with skills necessary for long-term growth and success, both within and outside their org

Own and optimize key business scorecard results, ensuring alignment with company goals and objectives

Define and implement key performance indicators (KPIs), strategic metrics, and investment effectiveness benchmarks, holding teams accountable for product revenue, P&L, and scorecard results

Unlock actionable business and competitive intelligence through advanced data analysis and visualization, informing product and partner strategies that drive market differentiation and competitive advantage

Architect and optimize a comprehensive portfolio of investments, channels, and motions to achieve both short-term results (revenue, scorecard) and long-term customer Lifetime Value (LTV) growth

Minimum Qualifications

15+ years of experience in product marketing, business/sales/channel strategy, and P&L ownership, delivering consistent growth and revenue expansion

Prior GM experience for a region and / or product line

Proven track record of effective people management, fostering high-performing, collaborative teams

Adept at analyzing complex market data, budgets, and revenue opportunities, distilling insights into actionable strategies

Skilled in navigating challenging conversations with senior stakeholders, both internally and externally, to drive business outcomes

Expertise in simplifying complex business situations, identifying key drivers, and developing solutions to drive growth

Proven project management skills, successfully managing product rollouts from conception to launch

Entrepreneurial mindset, interested in building and growing businesses in fast-paced environments, with a talent for influencing others to achieve shared goals

Preferred Qualifications

Previous experience in consumer electronics, gaming, retail category management, optical channels or similar industries, with a strong understanding of device sales in both consumer and enterprise/SMB channels, is highly desirable

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [email protected] .

$227,000/year to $296,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here . We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] .

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