Creator Growth Manager
Mountain View, CA, United States
About the role
As the Creator Growth Lead at NewsBreak, your primary focus will be on acquiring and recruiting top-tier content creators to join our platform. You will develop and execute strategies to attract and onboard a diverse range of creators who can produce high-quality content in various formats. This role is critical in ensuring that NewsBreak continues to grow its creator base and deliver relevant, engaging content to our users.
Responsibilities
Develop and Implement Acquisition Strategies: Create and execute strategies to identify, recruit, and onboard top content creators across various formats (articles, short videos, posts).
Creator Outreach: Conduct targeted outreach to potential creators through various channels, including social media, industry events, and direct contact.
Onboarding: Design and manage the onboarding process for new creators, ensuring they understand our tools, guidelines, and best practices.
Market Research: Conduct market research to identify emerging trends and potential creator talent within the local news space.
Partnerships and Collaborations: Identify and establish partnerships with creator networks, agencies, and other platforms to expand our creator base.
Performance Metrics: Track and analyze key performance metrics related to creator acquisition and engagement. Provide regular reports and insights to senior management.
Marketing and Promotion: Collaborate with the marketing team to develop campaigns that attract new creators and promote our platform to a wider audience.
Events and Networking: Represent NewsBreak at industry events, conferences, and networking opportunities to build relationships and recruit new creators.
Requirements
Experience: 3-5 years of experience in creator acquisition, influencer marketing, talent recruitment, or a related field, preferably within the digital media or tech industry.
Skills: Strong understanding of content creation across various formats (written, video, social media). Excellent communication, organizational, and networking skills.
Knowledge: Familiarity with AI and ML applications in content personalization and distribution is a plus.
Personality: Passionate about local news and content creation. Proactive, creative, and able to thrive in a fast-paced, dynamic startup environment.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Advanced degree is a plus.
Benefits
We offer competitive benefits package:
Health, dental, and vision care for you and your family
Top-tier 401(K) plan with company matching
Paid time off and paid holidays
Paid parental leave
FSA and commuter benefits programs
Team activity budget
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