Manager, Brand Design

Los Angeles, CA, United States

With over 260 million paid memberships in over 190 countries, Netflix is the world's leading streaming entertainment service and is powered by a work culture that focuses on high performance and continuous improvement. This role is an integral part of the Netflix brand team, which is responsible for charting the course for the Netflix brand worldwide. The team’s purpose is to help the company adopt a brand belief system that will guide decisions and build lasting emotional connections with consumers.

Core responsibilities of the brand team include giving life to the global brand strategic framework, partnering with business units across the company to help them make the Netflix brand tangible in their day-to-day work, and developing strategic marketing, communications tools, design systems, and campaigns that reinforce our brand strategy. The brand design team supports all branding needs outside of the product which ranges from providing recommendations, creating guidelines, and consulting on a wide variety of brand needs, ensuring that all visual work aligns with the Netflix design system and brand architecture. This group, like the rest of the brand team, will also be scouting on the ridge, identifying impactful opportunities within the company for where the brand should be integrated into the work and aligning on how to bring it to life.

The main purpose of this role will be to lead strategic design direction on projects for the Global Brand Team and solutions for the overall Netflix core brand and sub-brands. You’ll partner closely with the team’s strategists and creatives, as well as company leaders to bring our brand to life through carefully considered branding, design systems, and strategic creative frameworks.

Core Responsibilities

Lead design strategy and visual concepts for a variety of needs, assessing whether internal or external creative resources are best suited for each project. This includes partnering with a program manager to ensure timelines and deadlines are met.

Collaborate closely with the Brand strategy partners to create frameworks for design, rooted in brand architecture, to allow for a consistent brand experience for our consumers.

Brand Stewardship & Consultation: You’ll provide strategic design expertise and guidance to ongoing global cross-functional partners regarding the visual brand system and architecture. Balancing the nuanced needs of visual system integrity with supporting various of business needs and stakeholders

Maintain consistency and ensure production quality by creating templates, guidelines, and additional support materials.

Provide clear and concise strategic design feedback internally and externally on both projects leading as well as design guidance on shared internal initiatives

Expertise in Brand Architecture and how it relates visually to various departments.

Skills And Experience

8+ years working in complex global consumer, entertainment, design-focused, and/or technology brands either in-house or at agencies

Experience with complex global design systems and their workstreams, including multiple physical and digital media, light to heavyweight executions, local cultural environments, and partnerships with agency partners.

Proficient in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign. Working knowledge of After Effects is a plus.

Advanced knowledge of Google Slides and Keynote to create/update presentations.

Knowledge of Marketing campaign, production, and concepting workflows across print, digital, and physical activations from concepting through final asset or toolkit execution.

Ability to work independently to see projects through, managing and aiding designers and creative partners, pulling in the right stakeholders during socialization, while managing stress and adversity in a positive, constructive manner.

Ability to manage the bandwidth of internal and external partners, assigning projects based on bandwidth, and always ensuring deadlines are met.

Easily builds rapport with business leaders around the company to earn trust and ensure optimal outcomes and partnerships with the brand design team.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top-of-market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $175,000- $445,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

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