VP, Product Marketing, Global Fixed Income

Chicago, IL, United States

VP, Product Marketing, Global Fixed Income

Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen

Responsibilities This includes the creation and on-going support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communication and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors

The VP of Public Product Positioning for Global Fixed Income works alongside the MD of Public Product Positioning, and the respective Heads of Client Marketing, to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities

This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for fixed income globally

The position requires very close collaboration with members of product, client portfolio management and investments in order to raise awareness of our products and meaningfully grow and retain assets

Develops and leads product-specific marketing plans and creates content across global fixed income sectors, including investment grade, multi-sector, securitized, leveraged finance, ESG/Impact and EM debt

As a marketing lead and subject matter expert, oversees the creation and production of global fixed income marketing collateral and product content that is aligned with business strategy and objectives

Partners with key stakeholders across product, investments, global client group and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution

Develops and implements comprehensive marketing plans for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms

Drives development and execution of integrated fixed income product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally

Collaborates with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources

Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content

Works with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval

Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate

Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality

Base Pay Range: $142,500/yr

$195,000/yr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location

In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans)

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates

Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being

About Nuveen

Nuveen is a global investment leader, managing an array of public and private assets for clients around the world and on behalf of our parent company TIAA, one of the world’s largest institutional investors, a highly-rated insurance company and a retirement provider...

With diverse expertise across income and alternatives, we invest in the growth of businesses, real estate, infrastructure, farmland and forests to help make an enduring impact on our world.

For more information, please visit www.nuveen.com.

Marketing overview

Nuveen Marketing is responsible for developing and delivering Nuveen’s global brand and marketing strategy. This includes the creation and on-going support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communication and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors.

Overview of the Role

The VP of Public Product Positioning for Global Fixed Income works alongside the MD of Public Product Positioning, and the respective Heads of Client Marketing, to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities. This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for fixed income globally. This role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage and measure the effectiveness of marketing activity in order to best position Nuveen for growth.

Product marketing supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally in order to provide an integrated marketing approach. The position requires very close collaboration with members of product, client portfolio management and investments in order to raise awareness of our products and meaningfully grow and retain assets.

Key Responsibilities and Duties

• Develops and leads product-specific marketing plans and creates content across global fixed income sectors, including investment grade, multi-sector, securitized, leveraged finance, ESG/Impact and EM debt.

• As a marketing lead and subject matter expert, oversees the creation and production of global fixed income marketing collateral and product content that is aligned with business strategy and objectives.

• Partners with key stakeholders across product, investments, global client group and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution.

• Develops and implements comprehensive marketing plans for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms.

• Drives development and execution of integrated fixed income product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally.

• Collaborates with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources.

• Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content.

• Works with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval

• Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate.

• Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

9PL

Required Qualifications

• 5+ years of related experience required

Preferred Qualifications

• University (Degree) preferred

• 7+ years of related financial services or asset management experience

• Background of success in marketing investment products designed for income

• Knowledge of global fixed income markets and public products

• Experience in writing clear, compelling and compliant marketing messaging

• Proven relationship management experience

• Experience working with institutional investors and wealth audiences, sales, investment teams, plus knowledge of sales process

• Established credentials in leading the development and implementation of effective campaigns and communications programs

• Demonstrated track record of managing multiple projects from beginning to end

• Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, MarTech workflow tools

• Series 7 a plus

Preferred Competencies

• Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business

• Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners

• Strong leadership and organizational skills

• Demonstrates diligence, analytical approach and works proactively to resolve issues

• Knowledge of investment industry concepts and SEC and FINRA regulatory requirements

• Able to think independently and challenge or escalate roadblocks when needed

• Exhibits influencing skills

• Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines

• Comfortable operating in/with a multi-location and multi-national extended team

• Able to operate under time pressure and multi-task

• Proven ability to network within an organization

Related Skills

Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2024-02-02

Base Pay Range: $142,500/yr. - $195,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

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Company Overview

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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Nuveen is one of the world's largest asset managers, serving institutions, financial intermediaries and individual investors in more than 30 countries, providing investment expertise across the capital structure. In partnership with advisors and consultants, we create outcome-focused solutions that help investors achieve a more secure financial future.Recognized as a leader in income generation, alternative investments and responsible investing, Nuveen has award-winning capabilities that span both public and private asset classes. Our investment approach is fueled by diversity of thought and a network of specialized investment teams with independent processes and best-in-class expertise.As the investment manager of TIAA, we honor a 100-plus year legacy of service and innovation based on enduring principles established by John Nuveen and Andrew Carnegie. Inspired by their vision, backed by size and scale, and empowered by private ownership, we are uniquely positioned to contribute meaningful results -- for investors, communities, and the world we share.Disclosure: https://www.nuveen.com/social-media-information

Insurance, Financial Services, Asset Management, Wealth Management, Investment Management, Fixed Income Investments, Equity Investments, Private Equity and Private Credit, 401(k) Plan Administration

Privately Held

Founded: 1898

New York, NY

Company Specialties:

Investment Management, Closed-End Funds, Mutual Funds, Managed Accounts, Municipal Bonds, Equities, Alternatives, Global Real Assets, Alternative Investments, Taxable Fixed Income, Responsible Investments, Real Assets, and Asset Management

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