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Head of Marketing

Philadelphia, PA, United States

Head of Marketing

About the Company

Industry-leading healthcare technology (HealthTech) platform reducing costs for patients

Industry

Hospital & Health Care

Type

Privately Held, VC-backed

Founded

2018

Employees

51-200

Funding

$11-$25 million

Categories

Health Care

Apps

Software

About the Role

The Company is seeking a Head of Marketing to spearhead the development and execution of marketing strategies that will drive lead generation and enhance brand awareness for its innovative healthcare technology products. The successful candidate will be responsible for owning the overall marketing strategy, including the creation of marketing materials, campaigns, events, and product marketing. This role demands a strategic and execution-oriented professional with a strong background in marketing, particularly in a dynamic, complex, and regulated healthcare environment such as value-based care or digital health. The Head of Marketing will work closely with cross-functional teams to define the company's core value propositions, ensure brand messaging is consistent, and manage marketing metrics to indicate success.Applicants for the Head of Marketing position at the company should have at least 8 years of demonstrably strong marketing experience and expertise in building marketing plans tailored for high-growth healthcare businesses. The role requires the ability to work independently, excellent copywriting skills, a go-getter attitude, and a passion for improving the future of healthcare. The ideal candidate will be a self-motivated individual with a keen eye for visual flair, strong attention to detail, and exceptional communication skills. Experience in marketing planning, budgeting, and managing marketing automation software is essential. The Head of Marketing will also be responsible for managing and allocating marketing budgets, so a metric-driven approach and the ability to juggle multiple challenges are key attributes for this role.

Hiring Manager Title

Chief Revenue Officer (CRO)

Travel Percent

Less than 10%

Functions

Marketing

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