Director of Digital & Ecommerce
Framingham, MA, United States
A growing mid-sized company is looking for a Director of Digital & Ecommerce to add to their thriving Marketing team!
This Jobot Job is hosted by: Julie Massey
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $150,000 - $200,000 per year
A bit about us:
A growing mid-sized company is looking for a Director of Digital & Ecommerce to add to their thriving Marketing team!
Why join us?
Great compensation
Hybrid work options
Great culture
Amazing benefits and bonus potential
Job Details
KEY RESPONSIBILITIES:
Define the vision and execution strategy for a growing and profitable e-commerce site; work with the Buying Team to determine the proper product assortment, monitor and pivot the team as new insights are learned.
Develop and implement strategic digital marketing plans based on quantitative data to achieve company sales goals, store performance goals, ROI/ROAS targets with a strong focus on new customer acquisition.
Relentlessly pursue growth and performance in the digital arena, thinking creatively and working resourcefully to reach and own the brand message.
Ensures the E-commerce operations including online merchandising, operations, promotion, and content KPIs are being properly achieved or exceeded.
Create and translate the site vision into a roadmap that is aligned to our financial, customer, and brand goals, manages performance, drive insights about what is working and how to improve
Develop and manage a digital budget that will drive the optimal mix of eCommerce sales, customer acquisition and retention while meeting company growth objectives
Build and manage digital A/B Testing programs including roadmap and prioritization, execution, and analysis to develop actionable insights
Oversees the e-commerce/digital team to ensure proper utilization of the CDP platform to collect customer data to drive optimizations that further convert customers and drive incremental sales.
Strategize and develop digital campaigns with key vendors, leveraging various marketing/digital channels while effectively managing the vendor relationship.
Aptitude for quickly solving problems and overcoming challenges using smart solutions that seek to turn negatives into positives that shrewdly improve upon the status quo.
Provide both thought leadership and technical expertise to energize the broader team and improve digital marketing reach and marketing efficiency.
JOB REQUIREMENTS: Bachelor's degree required with 6+ years of marketing experience and a thorough grasp of marketing and eCommerce strategy, analytics and retail tactics
Proven track record and experience in delivering projects on time and budget with strategic roadmaps and robust communication planning to support execution
Proven track record of converting data into actionable improvement
Deep working knowledge of the digital environment and tools and platforms used to deliver an exceptional online experience
Strong leadership and proven ability to build and manage a high performing team
Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.
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