Senior Digital Strategist

Washington, DC, United States

Who we are:

Situated at the forefront of the national stage in the racial justice movement, Advancement Project is a cutting edge, no-holds-barred national organization dedicated to building local power in communities of color. Centered on a movement lawyering approach, defined as community-centered racial justice lawyering, Advancement Project supports power building in grassroots organizations working to eliminate oppressive structures in our laws and institutions and shift narratives towards transformative change. From ending the school-to-prison pipeline to the fight to expand the right to vote, from calling for a complete overhaul of how we view the police and carceral state, to fighting for immigrant justice, Advancement Project impacts real change from the ground up. Building on more than 20 years, we continue to evolve our strategic thinking and creativity to imagine a more just world in which people of color can thrive, be safe, and free.- and we are excited to bring on new talent to forward our vision.

The Advancement Project's track record of success includes:

Pioneering the school-to-prison pipeline movement, winning significant victories in several school districts nationwide to reform disciplinary policies and practices and remove police from schools entirely, including building and nurturing a grassroots movement of parents and youth. This work led to federal guidance on racial discrimination in school discipline.

Launching the National Police Free Schools Campaign with the Alliance for Education Justice, supporting local youth-led campaigns to end policing in their schools and calling for national demands for change for safety in public schools.

Serving as legal counsel in the 2000 presidential election case in Florida, successfully challenged North Carolina's voter suppression law, and was the founding member of the Florida Rights Restoration Coalition that won the ballot initiative to strike down the state's ban on voting for those with felony convictions. Supported legislative efforts to pass the Virginia Voting Rights Act, the first voting rights anti-discrimination law in the South.

Supporting Close the Workhouse Campaign in St. Louis, led by Action St, Louis, secured the city's agreement to close a jail and reinvest money into the community.

Working with survivors of Hurricane Katrina from New Orleans to ensure their voices were heard in the reconstruction process.

Partnering with Ben & Jerry to launch a new flavor of ice cream, Justice Remix'd, the first time the company put an organization's name on its containers.

Position Overview:

We are seeking a driven Senior Digital Strategist to develop and implement digital strategy for the organization's main program areas including policing and criminalization, voting rights, and education justice. This role will play a crucial role in educating our core audiences on our issues, driving support to our local and national initiatives, and supporting broader strategies to build narrative power for communities of color. The Senior Digital Strategist will also collaborate across organizational teams and with grassroots partners on digital strategy for national, state, and local campaigns. We are looking for a persuasive writer with a strong background in digital strategy with previous work experience in a grassroots racial justice organization as a plus. This role will be in the Communications team and with communication staff on integrated press, design, and narrative change strategies.

Advancement Project is a unionized organization. This position reports to the Managing Director of Communications and will be part of our bargaining unit with compensation determined by the bargaining unit's compensation structure.

What you'll do:

Lead in the development and execution of digital strategy for our three major program areas (policing and criminalization, voting rights, and education justice). Create digital content for Twitter, Instagram, and Facebook including written posts, graphics, and videos, related to racial justice issues driven by program priorities

Develop email and SMS campaigns with clear calls to action to support program campaign efforts and activate supporters.

Collaborate with the development team to identify the best advocacy and fundraising strategies to use including paid ads

Analyze audience metrics and track engagement to gain insights into our core demographic to develop program strategy and tactics, including exploring growing our presence on other platforms

Implement content and design updates that keep our website dynamic and current.

Manage vendor contracts and relationships when needed.

Collaborate across organizational teams and with local partners on digital strategy for national, state, and local campaigns and initiatives. Train, provide strategic direction, and campaign coordination with local grassroots partners, as needed

Work closely with internal teams to implement planned strategies, special projects, and events.

Identify opportunities for high-impact digital engagement campaigns.

Other Duties as Assigned

Supervisory Responsibility: This position is a non-management position and does not encompass supervisory experience.

Skill Profile: Strong racial justice analysis and commitment to power building in communities of color

At least five years of experience developing and implementing strategy for digital campaigns

High proficiency in CRM software, major social media platforms, and analytic software, experience in digital advertising a plus

Experience with developing designed content including working in Canva.

Strong written communication skills, including the ability to reflect the organization's voice and tone while engaging with multiple audiences

Demonstrate flexibility and adaptability in a fast-paced environment

Ability to collaborate and strategize with others, while maintaining an independent body of work with goals, deadlines, and metrics.

Excellent leadership skills and the ability to work as part of a team

Demonstrate high attention to detail

What you need to be considered: 5 years of experience in a similar position as a subject matter expert.

Bachelor's degree in digital communications or related field.

Supervisory experience is required

Expert knowledge with EveryAction CRMs, Raiser's Edge

Expert knowledge of Drupal, Adobe Creative Suite, HTML, WordPress, Google Analytics

Adobe Premiere or other filmmaking software experience

Familiar with website production processes and workflows as well as agile methodologies

3 years of digital project management experience

Please submit a writing sample with your cover letter

This position pays between $85,500 and $102,600 depending on experience.