Digital Marketing Specialist

Hutto, TX, United States

Salary : $65,000.00 - $77,000.00 Annually

Location : Hutto, TX

Job Type: Full Time

Department: Communications

Opening Date: 06/24/2024

Closing Date: 7/8/2024 11:59 PM Central

FLSA: Non-Exempt

Position Overview

Title: DIGITAL MARKETING SPECIALIST

Department: Communications Department

Status: Full-Time

FLSA: Non-Exempt

POSITION OVERVIEW

Reporting to the Communications Manager, the Digital Marketing Specialist is responsible for improving online presence, engaging the community, and promoting local events and initiatives. This role enhances website content, social media, and email newsletters to ensure that messages reach and resonate with residents. The Digital Marketing Specialist will leverage their knowledge of digital communications and multimedia tools to develop and implement marketing strategies that align with departmental goals.

ESSENTIAL DUTIES

Develop and implement digital marketing strategies to promote municipal initiatives, events, and services.

Serve as the web administrator for events, ensuring content is current, accurate, and engaging.

Create, schedule, and monitor social media posts across various platforms to engage with the community.

Effectively promote community activities and special events by creating compelling graphics and event campaigns.

To foster open dialogue, create events on social platforms, and engage in public outreach on event platforms, forums, and groups.

Monitor and respond to online inquiries from the community.

Collaborate with the communications team to create email marketing campaigns, including newsletters and event promotions.

Generate analytic reporting and presentations to submit for assessment and collaborate to increase reach, engagement, and accessibility.

Assist in organizing the Digital Asset Management (DAM) system and ensure the quality and searchability of the content.

Optimize content for search engines (SEO) to improve visibility and reach.

Meet website accessibility requirements and exceed standards.

Collaborate with the communications team to create cohesive and impactful campaigns.

Stay updated on marketing trends and tools to improve strategies and tactics continuously.

Ensure compliance with City of Hutto branding guidelines and standards.

Perform other duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES Knowledge Digital marketing strategies and best practices

Social media platforms (Facebook, Instagram, YouTube, Nextdoor) and their specific use cases

SEO and content optimization techniques

Website management and content management systems (CMS)

Basic graphic design and multimedia editing tools (Adobe Suite including Adobe Express, Lightroom, Photoshop, Illustrator, InDesign.)

Analytic tools like Google Analytics

Skills Strong written and verbal communication

Strong presentation abilities

Creative thinking and problem-solving

Data analysis and interpretation

Project management and organizational skills

Proficiency with digital marketing tools e.g., Google Ads, Facebook Ads)

Time management and multitasking

Abilities Create engaging and relevant content

Work collaboratively with a team

Be assigned work and complete tasks independently

Complete assignments within the deadline

Adapt to new trends and technologies

Manage multiple projects simultaneously

Analyze data and use insights to improve strategies

Engage and interact with the community online effectively

Receive and deliver constructive feedback

EDUCATION, LICENSES, CERTIFICATIONS & EXPERIENCE

Minimum Requirements:

High School Diploma

Two (2) years of related experience.

Proficiency in Adobe Creative Suite is required.

Valid Texas Driver License.

Preferred Education and Experience:

Bachelors Degree in Marketing, Psychology or English

Two (2) years experience in website management

Bilingual (English/Spanish) : The ability to speak, read, and write in both English and Spanish.

PHYSICAL DEMANDS

The position is primarily sedentary, requiring an individual to sit at a desk for long periods of time, working on a computer. Must be able to stand, stoop, bend, walk, see, hear and work in indoor and outdoor conditions. Must be able to lift up to 20 lbs. The role involves interacting with clients/customers and occasional indoor activities.

CORE VALUES This position requires an individual to align with and maintain the standard as set by our organization's Core Values:

Integrity- Communicating honestly, being accountable, upholding moral principles, and supporting our organization's values

Collaboration- Showing teamwork is equally as cherished as individual achievements by celebrating positive outcomes together

Consistency- Producing an accomplished standard of work in the workplace

Servant leadership- Actively listening to exert a positive influence

Mutual respect- Valuing opportunity, unique contributions, and each other

Forward-thinking- Considering needs, listening to team members, and thinking innovatively

DISCLAIMER The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

The City of Hutto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard of race, color, religion, age, sex, national origin, disability, marital status, genetics, protected veteran status, sexual orientation or any other protected characteristic under applicable law.

At the City of Hutto we are committed to a comprehensive benefit program that helps our employees stay healthy, feel secure, and maintain a work/life balance. We offer free medical, dental, vision, life insurance, and short and long term disability for employees, and the ability to purchase plans for family members. The City of Hutto also provides: 2:1 Retirement contributions at 7% to Texas Municipal Retirement System (TMRS)

14-Paid Holidays

Bilingual and Misceallenous Certification Pay

3 Weeks Paid Vacation Per Year

Education Reimbursement up to $2,500 per fiscal year

Paid Sick leave

Paid Parental leave

Remote Work

Employee Assistance Program (EAP)

Flex & Compensatory Time