Senior Manager, Technical SEO (Hybrid)

Washington, DC, United States

Job Title

Senior Manager, Technical SEO (Hybrid)

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best in class educational experience and make Kaplan a great place to work.

Our offices in India opened in Bengaluru in 2018. Since then, our team has fueled growth and innovation across the organization, impacting students worldwide. We are eager to grow and expand with skilled professionals like you who use their talent to build solutions, enable effective learning, and improve students' lives.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Senior Manager, Technical SEO, will provide strategic and tactical support to the SEO team to facilitate the implementation and maintenance of technical SEO best practices across multiple websites. This person will enjoy working both autonomously and collaborating with the SEO, Development, Web Experience, and Product teams. This candidate must possess exceptional organizational and analytical skills and have an insatiable drive for data-proven results. The ideal candidate will be a data-driven team-player with a passion for SEO and previous experience implementing technical SEO best practices.

Primary/Key Responsibilities

* Collaborate with SEO team leads to ensure a strong foundation of technical SEO best practices and site health on multiple domains

* Conduct technical audits and crawls on websites to deliver actionable technical SEO recommendations and support their deployment, establishing technical SEO roadmaps as needed

* Identify, diagnose, and recommend solutions for technical SEO issues related to indexation, duplicate content, canonicals, redirects, pagination, JavaScript, CSS/HTML, UX, and XML sitemaps

* Submit SEO-focused JIRA tickets to the development team with clear requirements and acceptance criteria, assisting in troubleshooting as needed

* Support migrations for domains and content management systems by providing site architecture recommendations, KCD (Keep/Combine/Delete) recommendations, redirect mapping recommendations, and other technical SEO recommendations as needed

* Develop new processes or improve existing processes for SEO tasks including KCD exercises, keyword research, and technical audits while documenting Standard Operating Procedures (SOPs) as needed.

* Collaborate with development teams to enhance and maintain site/page speed, Core Web Vitals, and Schema markup initiatives, monitoring sites to document performance improvements

* Support Quality Assurance (QA) on staging and production environments to validate successful implementation and deployment of SEO enhancements

* Manage the process for updating and maintaining robots.txt files and XML sitemaps to ensure proper crawling and indexation of websites

* Monitor SEO performance metrics, optimizations, and reporting KPIs to the SEO team on a consistent cadence

* Gather and maintain cross-functional SEO requirements for the sunsetting and/or launch of products, webpages, and websites

* Stay up-to-date on SEO industry trends and technical SEO best practices to share innovative tactics and learnings with internal teams

* Hybrid Schedule: 3 days remote / 2 days in office

* 30-day notification period preferred

Minimum Qualifications

* Bachelor Degree with a focus in Marketing, IT, or related discipline

* Minimum of 5 years experience managing technical SEO for multiple websites

* Advanced knowledge of technical SEO best practices, ranking algorithms, and industry trends

* Advanced knowledge of tech stacks, their underlying technologies, and their implications on SEO best practices

* Advanced understanding and usage of Google Analytics 360, Google Search Console, and SEO tools such as Ahrefs, SEMrush, SiteBulb, and Screaming Frog

* Ability to handle multiple projects, prioritize responsibilities, and work efficiently in a fast-paced environment

* Keen problem-solving and troubleshooting abilities; high level of accuracy, attention to detail and critical thinking skills; strong written and verbal communication skills

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Location

Bangalore, KA, India

Additional Locations

Employee Type

Employee

Job Functional Area

Marketing

Business Unit

00092 Kaplan Health

Kaplan is an Equal Opportunity Employer. All positions with Kaplan are paid at least $15 per hour or$31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible. Information regarding benefits can be found here.

Diversity & Inclusion Statement:

Diversity inspires innovation and growth in the Kaplan community. Kaplan strives to be a model employer for inclusiveness. Not only does Kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the Organization. Kaplan's employees bring diverse perspectives, ideas, and backgrounds that give Kaplan a competitive edge in anticipating and exceeding our students' needs in today's global market. Learn more about our culture.

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