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Consumer Insights Specialist

dallas, tx

Consumer Insight and Digital Engagement Leader

Location: Dallas, TX

Exp: 10+Years

Duration: Long Term

Role Overview:

A pivotal member of the customer experience team within a retail telecom company, merging expertise in Customer Experience and Consumer Psychology.

Focuses on leveraging consumer psychology and customer interaction data to enhance digital-human engagement strategies.

Requires a blend of consumer psychology (50%) and business acumen (50%).

Key Responsibilities:

Analyze customer interaction data and psychological research to understand consumer behavior and identify trends.

Lead the design and implementation of personalized human-digital engagement strategies based on psychological insights.

Facilitate cross-functional brainstorming sessions with teams across the company to develop innovative solutions that meet customer expectations.

Develop and monitor metrics for the effectiveness of digital engagement strategies, adjusting based on data insights.

Advocate for the customer by integrating consumer psychology insights into company strategies.

Required Skills and Experience:

Extensive experience in customer experience roles within the retail telecom industry or related fields and a solid background in consumer psychology.

Strong analytical and data interpretation skills, capable of deriving actionable insights.

Exceptional communication and collaboration skills, effective across various departments.

Deep understanding of customer behavior and expectations in the telecom sector, proficient in CRM tools and digital engagement platforms.

Preferred Qualifications:

Experience with digital transformation projects or digital engagement technologies.

Proven track record of implementing successful customer experience improvements, evidenced by increased customer satisfaction.

Bachelor’s or higher degree in Marketing, Business Administration, Communications, Psychology (focus on consumer behavior), or related field.

Certifications in Customer Experience Management (CXM), consumer psychology, or similar fields.

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Consumer Insights Specialist jobs in dallas, tx

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