Director, Marketing and Communications

Dallas, TX, United States

Provide strategic direction and oversight to all marketing efforts across our diverse portfolio of properties. Develop and deploy strategic initiatives including branding, positioning and strategic alliances that impact the assets. Direct and develop engaging and informative content for various channels, including social media, email campaigns, and blog posts. Project Management and implementation.

ESSENTIAL FUNCTIONS: Develop and execute innovative branding strategies and marketing concepts for the portfolio as well as individual properties to drive traffic, leads, and sales.

Handle day-to-day coordination of all marketing initiatives (e.g. creative and digital), ensuring timeliness of deliverables and stepping in as needed to drive project completion.

Manage development of marketing annual budgets, monitor revenue and expenses, and adjust as needed to meet or exceed NOI goal.

Monitor and analyze key performance indicators (KPIs) to measure the success of marketing campaigns.

Oversee and support all creative endeavors on the advertising side, including content creation, graphic design, campaign development, brochures, and presentations.

Oversee digital marketing efforts including website management, social media marketing, email campaigns, and online advertising.

Oversee growth and improvement of strategic alliances such as on-property events, sponsorships, and other partnerships with appropriate local vendors.

Hire, direct, & manage all 3rd party resources.

Serve as the primary liaison between CIM Group and marketing agency partners. Coordinate and collaborate with agencies to ensure seamless execution of marketing campaigns and initiatives.

Engage with Commercial Leasing team to support efforts to drive occupancy & rents.

Collaborate with property managers and VP’s to implement marketing strategies to track marketing attribution.

Stay up to date with industry trends and best practices in graphic design and marketing.

Work closely with cross-functional teams including leasing, property management, and development to align marketing efforts with business objectives.

Oversee market research efforts including development of new metrics and data analytics.

NON-ESSENTIAL FUNCTIONS: None

SUPERVISORY RESPONSIBILITIES (if any): Oversight and supervision of the Real Property Marketing team.

EDUCATION/EXPERIENCE REQUIREMENTS: (including certification, licenses, etc.) Bachelor’s Degree

Minimum of 5 years’ experience in real estate marketing.

COMMUNICATION SKILL REQUIREMENTS: Ability to maintain high level communications suitable for wide audiences and public consumption

Ability to effectively present information to customers, clients and other employees of the organization.

Ability to effectively present information to top management, public groups and/or business owners, boards of directors

Ability to provide qualitative and quantitative analysis of marketing reports

Ability to respond effectively to the most sensitive inquiries or complaints.

MATHEMATICAL SKILL REQUIREMENTS: Ability to prepare and manage annual budgets, forecasts, variance explanations; other analyses as requested.

REASONING SKILL REQUIREMENTS: Ability to analyze marketing data and make reasonable assessments and projections in relationship to factors that may be affecting results such as: market conditions, trends, marketing efforts, competition etc.

Ability to make judgments and projections on consumer behavior related to marketing programs being developed.

Ability to think and react flexibly to re-strategize and re-direct marketing efforts that are not achieving desired results.

Ability to set goals and establish overarching strategies along with specific tactics for achievement of goals.

Basic skills required to analyze results of marketing programs.

TECHNICAL SKILL REQUIREMENTS: Proficiency in Word, Outlook; basic skill in Excel

Competence in social media navigation

Ability to supervise website management and design

PERFORMANCE METRICS: Timeliness and quality of work performed.

Meets or exceeds marketing goals set for property including managing incomes and expenses to ensure marketing budget in on track to meet NOI.

Ability to build relationships with vendors such as community outreach, merchants, outside advertising agencies, PR teams, media and other vendors to ensure quality and cost efficiency.

HOW WE FEEL ABOUT DIVERSITY AND INCLUSION:

CIM Group is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on CIM Group. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

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