Manager 1, Marketing

Atlanta, GA, United States

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for executing marketing efforts to gain new customers and maintain current subscriber base. Plans and develops print and online marketing outreach programs. Analyzes subscriber response to online and print marketing programs. Serves as marketing contact for employees and outside vendors. Deploys and measures effectiveness of direct mail marketing campaigns. Tracks market trends, analyzes results and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Manages team which may include exempt and non-exempt employees. Serves as subject matter expert and provides guidance to employees as required. Develops process and procedures to drive department efficiencies. Assists in development and meeting of, departmental budget. Job Description

Core Responsibilities

Support overall SMB and Enterprise offer strategy by providing analytics and insights.

Regularly analyze offer performance data, disseminate reporting, read out on trends in and make recommendations for improvement. Create standardized mid-month and month end reporting.

Serve as point of contact for offer analytics, partnering with sales reporting, marketing operations and business analytics to ensure accuracy of data.

Partner with division and region stakeholders (sales, marketing, regions) to understand how offers are working in the market including setting up a feedback loop with the frontline.

Serve as liaison to other divisions and HQ to ideate on how to improve offer approach in the market and opportunities for alignment.

Develop ongoing cadence to reporting readouts helping partners and leadership identify areas of improvement.

Monitor performance of offers in media over time, being attentive to inbound metrics and dotcom performance.

Provide perspective on existing customer offers and opportunities to improve their experience, working with customer base management teammates.

Set up and manage analytics and reporting for the division for Comcast Business Mobile based on the needs of the business.

Partner with CB marketing peers to ensure offers, support and enablement are accurate and ready for launch.

Tracks and manages marketing expenses in order to ensure that they are within budget parameters.

Manages local promotions and event marketing; coordinates with direct sales staff.

Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.

Develops and maintains demographic and other market data as needed in order to support marketing goals.

Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes and issues.

Analyzes subscriber numbers and packages and revenue to determine performance compared to budget.

Develops financial models in designing packaging and pricing to ensure competitive position in market.

Creates reporting to measure success of marketing programs.

Assists with maintaining and improving ongoing marketing programs, analyses and reports.

Develops new ideas and communicates potential uses for analytics across the business.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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