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Bright Horizons
Newton, MA, United States
Bright Horizons seeks a highly motivated, passionate Senior Director of Product Marketing to play a critical role on its Marketing team. This individual will be an inspiring leader, a skilled cross-functional collaborator, an expert communicator and a true subject matter expert on go-to-market strategies, product positioning, messaging, and storyt
Job Source: Bright HorizonsSmartBear Software
Somerville, MA, United States
Senior Director of Product Marketing SmartBear At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite Swaggerhub, Bitbar, Busnag and ReadyAPI are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including wor
Job Source: SmartBear SoftwareSmartBear Software
Somerville, MA, United States
Senior Director of Product Marketing SmartBear At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite Swaggerhub, Bitbar, Busnag and ReadyAPI are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including w
Job Source: SmartBear SoftwareSalesforce
Boston, MA, United States
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help c
Job Source: SalesforceSalesforce
Boston, MA, United States
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help c
Job Source: SalesforceBright Horizons Children's Centers
Newton, MA, United States
Bright Horizons seeks a highly motivated, passionate Senior Director of Product Marketing to play a critical role on its Marketing team. This individual will be an inspiring leader, a skilled cross-functional collaborator, an expert communicator and a true subject matter expert on go-to-market strategies, product positioning, messaging, and sto
Job Source: Bright Horizons Children's CentersVeeva Systems, Inc.
Boston, MA, United States
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing
Job Source: Veeva Systems, Inc.Bright Horizons Children's Centers
Newton, MA, United States
Bright Horizons seeks a highly motivated, passionate Senior Director of Product Marketing to play a critical role on its Marketing team. This individual will be an inspiring leader, a skilled cross-functional collaborator, an expert communicator and a true subject matter expert on go-to-market strategies, product positioning, messaging, and storyte
Job Source: Bright Horizons Children's CentersBoston, MA, United States
Hunters SOC Platform is a Human-Driven, AI-Powered SIEM alternative that revolutionizes the way SOCs operate. Hunters automates the entire TDIR process, replacing repetitive human work with machine-powered detection, enrichment, correlation, prioritization, triage, and investigation, freeing analysts to proactively protect their organizations. Hunters utilizes an open security data lake architecture, ensuring complete and cost-effective coverage of the entire security stack.
Enterprises like Booking.com, Snowflake, and ABInBev leverage Hunters SOC Platform to empower their security teams. Hunters is backed by leading VCs and strategic investors including Stripes, YL Ventures, DTCP, Cisco Investments, Bessemer Venture Partners, U.S. Venture Partners (USVP), Microsoft’s venture fund M12, Blumberg Capital, Snowflake, Databricks, and Okta.
The Director of Product Marketing will lead Hunter’s product marketing efforts, focusing on our SIEM solutions. This role is responsible for developing and executing a comprehensive marketing strategy that encompasses messaging, content creation, technical marketing, analyst and public relations (AR/PR), customer marketing, and competitive analysis. The ideal candidate will have a deep understanding of the cybersecurity market, exceptional communication skills, and the ability to translate technical features into compelling benefits for our target audience.
A preferred location for this role: Boston Area or US.
Responsibilities:
Strategic Messaging and Positioning: Develop and refine the company’s messaging framework that clearly articulates the value proposition and differentiators of our SIEM products to the market.
Content Development: Hands on leadership of the creation of high-impact content, including white papers, blog posts, case studies, and product datasheets that resonate with our target audience and drive lead generation.
Product Launches: Plan and execute product launches, ensuring that all marketing materials, sales enablement tools, and external communications are aligned and executed flawlessly.
Technical Marketing: Work closely with the product management and engineering teams to understand the technical details of our products and effectively communicate these to both technical and non-technical audiences.
Analyst and Public Relations (AR/PR): Develop and maintain relationships with key industry analysts and media outlets to enhance our market presence and thought leadership position.
Competitive Analysis: Conduct ongoing competitive analysis to understand market trends, identify opportunities, and inform product development and marketing strategies.
Sales Enablement: Equip the sales team with the necessary tools, resources, and training to effectively sell our SIEM solutions.
Performance Measurement: Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies accordingly.
Requirements:
Bachelor's degree in Marketing, Business, or a related field. An MBA is preferred.
8+ years of experience in product marketing, preferably in the cybersecurity or technology industry, with at least 3 years in a leadership role.
Deep knowledge of the SIEM market and cybersecurity trends.
Proven track record of developing and executing successful marketing strategies.
Strong analytical skills and experience with competitive analysis.
Exceptional written and verbal communication skills.
Ability to work cross-functionally and manage multiple stakeholders.
Strategic thinker with a hands-on approach to execution.
Skills:
Leadership and team management
Strategic planning and execution
Passion for writing and messaging
Technical acumen in cybersecurity products
Excellent communication and presentation skills
Analytical and problem-solving skills
Proficient in marketing analytics and performance measurement tools
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Email Alert for Senior Director of Product Marketing jobs in Boston, MA, United States
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