DIRECTOR OF PUBLIC RELATIONS AND MARKETING
New York, NY, United States
About United Women in Faith
United Women in Faith - National Organization is the policy-making body that manages and oversees the programs and projects of United Women in Faith (UWFaith). We accomplish this by equipping women and girls around the world to be leaders in communities, agencies, workplaces, governments and churches and to advocate for the oppressed and dispossessed with special attention to the needs of women and children. UWFaith builds supportive communities among women; engages in activities that foster growth in the Christian faith, mission education, and Christian social involvement, while working for justice through compassionate service and advocacy to change unfair policies and systems while providing educational experiences that lead to personal change in order to transform the world.
Position Summary
The Director of Public Relations and Marketing is responsible for building and leading an integrated marketing communications strategy/team and actions to drive value perception and increase UWFaith's visibility. Also leverage UWFAITH’s positioning in support of engagement and mobilization efforts. Thereby profoundly impacting the organization's overall strategic success. This position is responsible for helping UWFAITH to express and market its value internally to staff and member leaders and externally, to potential members and partners. Leads the marketing strategies that promote the brand, programs, products & services to the world. The organization's priority is to position UWFaith as a leading women's Christian organization within the wider faith community and in the world by designing an implementation plan for PR/Marketing and implementing a consistent process for communicating the brand, value proposition and related experiences to existing members and partners. This position will also be responsible for marketing culture/brand/identity to increase visibility of UWFaith and keeping UWFaith on the cutting edge by engaging in ongoing critical analysis in advancing the direction of leadership of UWFaith relative to the internal and external metrics quarterly and developing a systematic approach to gathering, analyzing and converting data into value additive intelligence and programs to support and advance internal and external metrics.
Responsibilities
Build Brand Awareness: Positioning the brand and enhancing its visibility in new and current markets.
Bring a creative and innovative perspective to meeting the strategic goals.
Recognize the value of using multiple platforms including social media and digital strategies. Understand and translate the cultural context around UWFaith (i.e., members, partners, the church, state and national ethos) to build and execute a brand vision that is relevant, engaging and true.
Oversite of Media Communication, including the designation of a spokesperson or source of information.
Cultivate marketing/brand understanding among UWFaith leaders so they can more effectively align, connect and position their work with UWFaith’s mission and brand.
Encourage employee engagement and buy-in, ensure cohesive messaging to segmented audiences.
Help employees to understand their key role in brand positioning and contributing to the long-term success of the agency.
Work with our staff and external agency partners to ensure brand roadmap, value
proposition, positioning & messaging is effectively communicated.
Manage, execute and refine an integrated, strategic, multi-channel internal marketing strategy that heightens employee understanding of the agency's organizational goals and value to members.
Work with Senior Leadership Team to identify and develop communications strategies for emerging issues that will affect the agency, including emergency and crisis communications.
Serve as the marketing leader on a broad range of projects including development of strategic plans to market the organization, new opportunity investigation, analysis of business problems and the outlining of best practices.
Plan and track complex marketing campaign launches that include coordination of internal teams and external agencies.
Develop milestones and schedules for projects, ensuring project team and stakeholder alignment; manage to, and deliver on, agreed-upon deadlines. Understand and identify key interdependencies and critical path tasks, as well as anticipate potential issues.
Identify ways to improve and streamline processes in order to drive results faster, more efficiently, and with greater impact.
Develop methodologies that can scale and be duplicated.