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Marketing Strategy Sr. Director

Hillsboro, OR, United States

The Marketing Strategy Sr. Director focuses on improving engagement and retention throughout a member’s experience, partnering closely with product, operations, engagement, analytics, and marketing teams to help develop, test, and optimize our lifecycle journeys and automations.

Here's what you can expect from the job and what you need to be successful:

Job duties:

Manage the creation and execution of highly personalized, multi-channel marketing campaigns that deliver against business goals

Create and execute always-on go-to-market plans for product launches to increase awareness, demand, and adoption

Lead a team of strategic and product marketing professionals, providing guidance and direction to drive results

Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that optimize the member’s lifetime value with First Tech

Work closely with other marketing channel leads and cross functional teams to gain alignment and implement omnichannel campaigns and journeys across all touchpoints; paid, owned and partners

Collaborate with internal business leads to identify market opportunities and define goals

Design marketing experiments to test a multitude of elements (messaging, content, promotions, etc.) that optimizes targeted conversion and purchasing behaviors

Lead and drive business process transformation in close collaboration with stakeholders

Establish, report on, and improve KPIs for customer campaigns, programs and segments

Essential skills:

Minimum 10 years' experience in product marketing or channel marketing for a software or financial services company

Minimum 5 years’ experience leading a results-oriented marketing team

Experience in data modeling focused on channel optimization required, specifically the ability to understand and link internal and external data to define the right targeting approach

Proven ability to define and bring targeted experiences to marketing

Experience with journey mapping and developing a learning agenda to establish personalized experiences for members

Demonstrate a strategic understanding of business needs and translates company goals into individual objectives to drive results

Ability to effectively communicate and collaborate with multiple business units, leadership and vendors to achieve organizational goals

Ability to successfully drive projects, processes and change management concepts in a dynamic and complex operating environment

Demonstrated ability to establish credibility and rapport with internal and external stakeholders

Broad knowledge of financial services operations including functions, products & services and regulations

Intermediate knowledge of Microsoft Office

Minimum Education: Bachelor’s degree in Marketing or Finance. Master’s in Marketing preferred

Location: Hillsboro, OR97124(HYBRID)

Target Compensation in Hillsboro OR: $160,000 to $180,000annually + annual bonus

Benefits options include:

Traditional medical, dental, and vision coverage

401K matching up to 5% per pay period

Accrue up to 17 days of Paid Time Off your first year of employment

11 paid federal holidays

Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility for special employee pricing is subject to standard account requirements and underwriting criteria)

What makes First Tech different? Click here to learn more!

First Tech is not currently offering Visa sponsorship for this position

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