Digital Marketing Manager

Boston, MA, United States

What Digital Marketing & eCommerce contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Digital Marketing & eCommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.

Job Summary

The Digital Marketing Manager plays a leading role in driving the strategy, initiatives, and programs for Edgepark, a division of Cardinal Health. This role is responsible for managing digital awareness, education, and conversion with the goal of driving revenue, user acquisitions, and brand recognition. It is imperative this role takes the lead on delivering growth by optimizing organic traffic channels including onsite content, SEO, landing pages, and communications (email/SMS) as well as owns the marketing automation technologies needed to deliver key communications.

In this highly collaborative role, this Manager will work with other marketing team members to generate creative content and leverage the full capabilities of the digital marketing platforms, and the IT, Product Management, and Customer Operations teams to deliver the right communications at the right time to the right customer.

Responsibilities

Drive revenue growth with end-to-end management of organic marketing programs in support of new customer acquisition and retention efforts.

Collaborate with the Channel Marketing team to optimize campaign success through marketing automation workflows.

Continually analyze content through all digital channels to ensure resonation with the intended audience.

Be the voice of internal and external customers to ensure all campaigns and projects meet needs and create a great customer experience.

Understand overarching business objectives and strategy and collaborate with internal and external stakeholders to define campaign goals and KPIs.

Drive data-driven analysis and insights to improve efficacy and value to the business.

Socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective digital marketing management.

Define audience engagement strategies to ensure maximum potential for campaigns.

Optimize traffic, conversion, and ROI based on brand, customer, and product growth strategies.

Understand and implement SEO best practices on all web and landing pages.

Identifies and remains current on global market trends and stays up to date on digital trends to maintain market competitiveness and achieve sustainable economic success.

Effectively and appropriately collaborate with cross-functional teams to deliver on project objectives and customer-focused solutions, including product launches.

Thinks beyond the patient to optimize the experience for healthcare practitioners, payers, and manufacturers.

Ability to think innovatively and creatively and change course, if necessary, to achieve desired results.

Cross-functional collaboration is a must with business intelligence, development, marketing, and commercial teams.

Serve as a people manager and career coach for direct reports.

Qualifications

7+ years of experience in digital marketing, healthcare marketing experience preferred

BS/BA degree, preferably in Marketing and/or equivalent experience preferred

Collaborates with leadership and peers to ensure understanding of key initiatives and results

Outstanding project management skills and the ability to prioritize, multi-task and be a self-starter

Experience with full funnel execution and management of marketing campaigns

Proficient with Marketing Automation Technologies, ex- HubSpot, Salesforce Marketing Cloud

Proficient working with transactional communication technologies in both email and SMS, ex- SendGrid

Previous management of Content Management Systems, and eCommerce systems a plus

Financial and budgetary planning and forecasting for programs and campaigns, familiarity with Tableau a plus

Relentlessly curious, customer centric and data driven, with a proven track record of turning insights into successful tactics

Team player with excellent communication skills and possess the ability to present key ideas in an articulate manner

Expertise in campaign and channel analysis and reporting, including Google Analytics experience Google Analytics certification, a plus

What is expected of you and others at this level

Extremely proficient with data analysis and in quantitative and qualitative customer research, including conducting voice of customer (VOC) research

Experience developing strategic initiatives which align with business goals and budget

Strong understanding of both promotional and transactional communications and how to be effective in each

Dynamic presentation skills and experience making effective presentations to large and varied audiences.

Ability to shift priorities, demands, and timelines through analytical and problem-solving capabilities.

Thrives in a fast-paced and dynamic environment, and can bring structure to complex, ambiguous situations

Experience in dealing with multiple brands and/or stakeholders

Excellent communication skills to collaborate with customers, peers, colleagues, and executives. You can succinctly articulate goals, progress, and priorities in written, verbal, and presentation formats.

Manages department operations and supervises professional employees, front line supervisors and/or business support staff

Participates in the development of policies and procedures to achieve specific goals

Ensures employees operate within guidelines

Decisions have a short-term impact on work processes, outcomes and customers

Interacts with subordinates, peers, customers, and suppliers at various management levels; may interact with senior management

Interactions normally involve resolution of issues related to operations and/or projects

Gains consensus from various parties involved

Anticipated salary range: $102,000 - $145,700

Bonus eligible: Yes

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with myFlexPay

Flexible spending accounts (FSAs)

Short- and long-term disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Application window anticipated to close: 08/12/2024 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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