Customer Relationship Management (CRM) Coordinator
Washington, DC, United States
Funko Overview
Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.
But what does Funko do?
Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of lenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.
The role of the Customer Relationship Management (CRM) Coordinator
is on the direct-to-consumer (DTC) team and will be responsible for supporting CRM program execution for Funko.com, Loungefly.com, and sub programs within each. This includes email, App and SMS. We are looking for an individual who can work successfully with stakeholders across our DTC, Marketing, Licensing and Creative teams and is also comfortable working autonomously. This role requires comfort in a fast-paced environment. The CRM Coordinator will report into the Email Marketing Manager and will work diligently to ensure marketing communications executed effectively and efficiently. This individual thrives in a fast-paced environment and loves to have a finger on the pulse of pop culture. This individual must be proficient in Salesforce Marketing Cloud.
What You’ll Do
Execute email campaigns on Salesforce Marketing Cloud ranging from campaign emails to newsletters, exclusive drops, triggered emails and more.
Execute app notifications, in-app messages and SMS campaigns
Support maintenance of email editorial calendar across brands (Funko, Loungefly, and sub-programs such as Pop Yourself, Digital Pop and Loyalty)
Maintain and track ticketing process for upcoming email campaigns in Jira and/or Asana Project Management Software
Proofread marketing messages for clarity, grammar, and spelling, as well as QA message content and CTA links
Ensure marketing messages follow industry policies, ADA compliance, and best practices
Support efforts to build out segmentation, personalization, and dynamic content
Support efforts to develop and implement A/B testing strategies in email campaigns
Collaboration with EMEA counterparts and additional stakeholders to ensure consistency across brands
What You’ll Bring
Ability to execute CRM campaigns across Salesforce Marketing Cloud – across email, app and SMS
Basic understanding of testing, email analysis, and reporting
Keen eye to preserve integrity of the Funko brand and messaging throughout the entire campaign development process
Excellent written and verbal communication skills
Strong organization and problem-solving skills
Ability to learn quickly, manage multiple priorities, and deliver results in a fast-paced environment
Comfort in communicating with multiple individuals within the business and collaborating with multiple departments
Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, etc.)
Experience with HTML and CSS a plus
Experience with Salesforce Marketing Cloud required
Experience Google Analytics, Jira Project Management Software, Asana project management software or Adobe Creative Cloud a plus
Salary Information
The base salary range for this position in the selected city is $32.45 - $34.62 per hour. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!
Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Work Environment
The noise level in the work environment is usually moderate. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
This position is based in Everett, WA.
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