Manager, Digital Marketing

West Hollywood, CA, United States

Manager, Digital Marketing

West Hollywood,CA

HOURGLASS COSMETICS — Manager, Digital Marketing

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 countries and 2,600 doors including Sephora, Ulta, Bergdorf Goodman, Nordstrom, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com

Hourglass’ digital environment is growing quickly, and we are looking for a rockstar to join us on our journey! In this role, you will oversee acquisition marketing for Hourglass’ direct-to-consumer (DTC) environments. You will work closely with the Director of Growth Marketing on all consumer acquisition efforts—responsibilities include but are not limited to media planning, analyzing media performance across 360 campaigns, partnering with our creative team to develop beautiful, clear and effective ads, and trend-watching to find the next channels we should invest in.

If you’re a blend of strategic and creative, you’ll thrive in this role. The ideal candidate is a self-starter and a test-and-learn thinker. You love using engagement rate and click-through-rate to inform your next batch of creative. You love engaging with ads to see if you can get retargeted with DPAs or a brand’s display campaigns. Experience with or at a media agency is preferred, as is familiarity with media buying on Meta, TikTok and Google. Use of Google Analytics (or other analytics platform) to glean data-driven insights to inform your marketing strategy will be highly regarded. Superior communication skills and confidence in working with varying levels of stakeholders is essential.

WHAT YOU DO:

Assist in managing global paid media campaigns end-to-end, inclusive of planning, execution, monitoring, and reporting across a variety of channels.

Track and analyze campaign performance data to generate actionable insights, optimizations, and recommendations for future campaigns.

Assist in identifying creative learnings & insights. Identify A/B test opportunities for asset variations to understand and interpret creative performance and best practices.

Support the development and execution of content strategies for paid channels in partnership with the Creative Team.

Responsible for briefing Creative Team, trafficking and QAing paid media creatives for media agency and external partners.

Manage day-to-day agency and external communications, as well as collaborate with cross-functional teams for campaign alignment and seamless execution.

Stay current with industry best practices, trends, and emerging technologies to apply and test new knowledge.

YOU’LL LOVE THIS JOB IF:

You are CREATIVE: You are innovative and forward-thinking in your approach and mindset.

You are highly STRATEGIC: You are able to develop creative concepts and vision that support brand and business goals.

You are extremely ORGANIZED: You are not overwhelmed by the thought of tackling multiple tasks at a time.

You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.

You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others.

You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.

You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, brand and creative strategy.

QUALIFICATIONS:

Minimum 4 years of experience across a range of paid marketing channels. Experience in a media agency is a plus.

Detailed-oriented and have excellent project management skills with the ability to manage multiple campaigns, initiatives, and timelines simultaneously.

Analytical mindset with creative interest.

Proficient in data analysis tools like Meta Ads Manager, Google Analytics and Shopify

Self-starter who stays motivated in fast-paced environments.

Must be able to work from Corporate Office at least 60% of the time.

The expected base salary range for this position is $85,000 to $95,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or [email protected].

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law. Job Ref: 141511