Event Marketing Manager

New York, NY, United States

Company Description

We're the world's leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

LOCATION : Work in-office in Minneapolis or NYC

WORK TYPE : Hybrid remote and onsite (3 days in office / 2 days home)

DURATION : 3-month contract

OVERVIEW:

Make the team that changes the way the world experiences sport.

Sportradar is the leading global provider of sports betting and sports entertainment products and services. Since 2001, we have occupied a unique position at the intersection of the sports, media, and betting industries; providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business.

The Marketing Team is responsible for the acquisition and retention of customers through all marketing channels. Working in close collaboration with Communications, Sales Departments, and wider business stakeholders with the aim to drive the growth and reputation of Sportradar products, services and brands to the industry, clients, and partners. The Marketing team is responsible for a unified appearance of the Sportradar brand to internal and external stakeholders throughout all campaigns produced and marketing channels used.

THE ROLE:

We're seeking a highly process driven Event Marketing Manager, to work cross functionally with the Group Head of Marketing and other members of the Global Marketing Team and in close partnership with our Global Communications team.

The role is suitable for an individual who is comfortable with juggling multiple deliverables at any given time, working with multiple internal stakeholders and external vendors to plan and deliver tradeshows, conference participation and client hospitality activations.

Reporting to the Group Head of Event Marketing you will provide support on implementation and activation across our event portfolio marketing plan and portfolio. The role's key areas of responsibility lie with day-to-day event administrative delivery and logistics and process coordination - and is ideally suited for someone who thrives on 'getting the job done'. Specific areas of delivery are listed below.

The ideal candidate is obsessed with meticulous event research, planning, and execution and thrives in an ambiguous, fast-moving organization. As a candidate you should have exceptional administration skills, keeping record of multiple event and project details at a times. As a candidate you demonstrate existing experience in event marketing/planning/production and are looking to take the step up in your career to help drive activation in what is a key area of the marketing mix at Sportradar. A passion for Sport and Technology would be a bonus.

Key areas of responsibility :

Planning and organization of key events, tradeshows, conferences and hospitality experiences alongside other members of the team

Familiarity with conference best practices including design, logistics and all other areas of execution.

Manage stand build vendors, venues, catering, signage, AV, and other technical suppliers who are external to Sportradar.

Research into event opportunities / venues and suppliers including but not limited to hosting Sportradar own events and client hospitality such as Golf days.

Booking event tickets / hospitality tickets / sponsorship deals and panel speaking opportunities with event owners once aligned with internal company stakeholders.

Administrative tasks (financial administration, SharePoint administration, company credit card administration etc.)

Maintaining internal company documents and digital resources with up-to-date event by event information

Procure services in line with relevant procurement policies, compliance, and wider company policies.

Maintaining financial reports on projects reporting into line manager

Coordinating with internal departments and individuals (ticket distribution, event registration, travel bookings etc.)

Managing marketing materials (print and digital) with Product Marketing team including supply for event use etc

Reporting - on event success, ROI, feedback and KPIs using PPT, Excel and other tools to consolidate into summary reports.

Strong attention to detail and comfortable working on multiple projects simultaneously

Adaptable and flexible to changing priorities and able to work to tight deadlines, while driving team toward long-term objectives

Able to effectively cross collaborate with creative services teams on all aspects of event design - stand/print etc while working to established brand guidelines and internal sign off processes.

Excellent communication and interpersonal skills

Positive, motivated, and good relationship builder with internal and external stakeholders

Some onsite time / travel at events may be required including weekend- to be decided on a case-by-case basis.

Qualifications

Skill Set : Impeccable communication skills with ability to manage upward stakeholders.

Ability to be reactive and prioritise deliverables.

Identify and solve problems and find solutions without disruption to project flow and overall deliverables.

Be super organised in tasks, time, and overall project management.

Understand budgeting principles and follow guidance on budget from Group head of Event marketing.

Critical thinking and attention to detail to ensure activations and deliverables are to the highest of standards.

Ability to know when a matter needs to be escalated and doing so with clear guidance.

Experience in the event management industry including on site event preparation through to delivery.

Ability to use all Microsoft suite of products for planning, reporting and evaluation purposes.

Additional Information

Pay Range: $80K - $100K

Sportradar intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors including but not limited to experience, qualifications, and location.

For FT permanent roles, base pay is just one component of the Total Rewards that Sportradar provides to compensate and recognize employees for their work. Sportradar offers best-in-class benefits such as a comprehensive benefits package, performance bonus program, equity stock purchase and 401k contribution. Please consult with your recruiter to learn more as all benefits are subject to eligibility requirements.

Sportradar is an Equal Opportunity Employer. We are committed to encourage diversity within our teams. All qualified applicants will receive consideration without regard to among other things, your background, status, or personal preferences