Vice President of Growth Marketing
Phoenix, AZ, United States
Vice President of Growth Marketing
About the Company
Industry-shaping online legal technology & services provider
Industry
Legal Services
Type
Privately Held, VC-backed
Founded
2001
Employees
1001-5000
Funding
$200+ million
Categories
Consulting & Professional Services
Legal Services
Financial
Forms
Law Firms & Legal Services
Legal
Legal & HR Software
Self-Help
Software
Software Development & Design
Legal Tech
Professional Services
Specialties
Legal documents
trademark registrations
LLC formations
copyright registrations
corporation formations
patent filings
DBA filings
patent and trademark searches
legal forms
last wills and testament
bankruptcy filings
living trusts
divorce
and living wills
Business Classifications
Marketplace
B2B
SAAS
About the Role
The Company is seeking a Vice President of Growth Marketing to join its innovative and remote-first team. This senior leader will be responsible for overseeing the company's media strategy, planning, buying, and execution across various channels, including search, video, digital, social, audio, and television. The role demands a data-driven professional with strong business acumen, a deep understanding of consumer behavior, and the ability to align digital media and paid acquisition efforts with company priorities. The successful candidate will work closely with senior leadership to ensure that the right creative assets and messages are delivered through the appropriate channels to drive customer acquisition, engagement, and re-targeting efforts. Additionally, the VP of Growth Marketing will be a key part of the marketing leadership team, fostering talent, developing a high-performing culture, and embodying the values of the organization.Applicants for the Vice President of Growth Marketing position at the company should have over 10 years of experience in media planning, buying, and integrated marketing, with a proven track record of managing large paid media budgets. A strong background in omni-channel marketing, particularly in the direct-to-consumer or technology space, is essential. The role requires a strategic and creative thinker who can inspire and execute innovative ideas, as well as a leader with experience in team building and collaboration. A Bachelor's degree is required, and an MBA is a plus. The ideal candidate will have a passion for the company's mission to make legal help accessible and will be dedicated to driving business performance while upholding the values of diversity, equality, and inclusion.
Hiring Manager Title
Chief Marketing Officer
Travel Percent
Less than 10%
Functions
Marketing
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