VP, Analytics Enablement

Chicago, IL, United States

RAPP Chicago is looking for a VP, Analytics Enablement to join our award-winning Marketing Sciences team. WHO WE ARE:

RAPP is a global, next-generation precision marketing agency, harnessing data, creativity, technology, and empathy to drive client growth at scale. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

HOW WE DO IT:

At RAPP we are focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR ROLE:

The VP, Analytics Enablement leads the strategic planning and tactical execution of digital measurement solutions across RAPP client initiatives, providing consultation and technical solutions to fulfill tracking and analytics implementation goals. This person will balance leadership responsibilities with subject matter expertise in tracking architecture, conventions and taxonomies, and martech platforms best practices including analytics and digital media. At RAPP, Analytics Enablement exists at the intersection between analytics and technology, ensuring comprehensive marketing measurement in a privacy-first cookieless world.

YOUR RESPONSIBILITIES:

Provides leadership on the Analytics Enablement team in the creation of tracking architecture and validation of measurement techniques across RAPP client and agency initiatives

Directly interfaces with clients, partners, and agency colleagues, communicating in a manner to inspire confidence while maintaining a documentation-first approach

Authors SOWs, scope documentation, and project resource hours estimates; contributes to agency business development initiatives

Conducts personnel management to foster team growth and talent retention

Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized

Educates clients and agency colleagues on industry changes relevant to analytics and data privacy, including cookieless future, Google Privacy Sandbox, Apple MPP, and Apple LTP

Authors and maintains campaign naming and URL tagging conventions and taxonomies

Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources

Advises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email Analytics

Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, SA360, ADH, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads, and AppsFlyer and Branch MMPs

Advises on tag management implementation and validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, and ObservePoint

Evangelizes the Analytics Enablement discipline and objectives to new and existing clients as well as with cross-disciplinary leadership peers in other RAPP offices to identify new opportunities, socialize existing services, and encourage widespread adoption

REQUIRED SKILLS:

10-15 years of analytics and technology experience, at least 5 years with Advertising, Marketing, Analytics, or Digital Media firms supporting multiple concurrent clients

Experience managing an agency team, facilitating talent retention, providing growth and mentoring opportunities, articulating actionable goals, and resolving personnel issues

Experience authoring scope documents, including statements of work, hours estimates, BRDs, and milestone roadmaps

Experience implementing and configuring systems including web and app analytics, reporting and dashboards, and A/B/multivariate testing

Experience utilizing tag management systems, including Google Tag Manager, Adobe Launch, and Ensighten to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps

Experience administering Google Analytics 4; Accounts and Properties, including the creation of Custom Dimensions

Experience configuring Adobe Analytics Report Suites including Classifications, SAINT, and eVars / sProps

Experience with enterprise taxonomy management tools including Claravine and Accutics

Experience with Apple MPP mitigation platforms including Litmus Email Analytics

Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, server-postbacks, and MMP providers a plus

Innovative Problem-Solving & Commitment : Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape

Presentation & Public Speaking : Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings, agency gatherings, and the representation of RAPP in public forums

Leadership & Personal Traits : Strong management skills and a proven track record of talent development; superb interpersonal and communication skills; optimistic and confident presence to inspire team growth, encourage talent retention, and motivate service offering excellence

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com . A reasonable estimate of the salary for this role, at the time of posting, is $157,500 - $189,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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What Makes you Fiercely Individual? At RAPP, we celebrate and honor the fierce individuality of our people. That's why we are working hard to ensure our RAPP community represents the vibrant, diverse world around us. Part of that work includes understanding things like:

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Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in RAPP’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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