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Willis Towers Watson
Fort Lee, NJ, United States
Role Overview: As a Paid Search Marketing Analyst at Tranzact, you will play a crucial role in the day-to-day management and optimization of our paid search campaigns. You will be responsible for executing various paid search tactics, monitoring campaign performance, and producing outstanding outcomes across the business. The ideal candidate will
Job Source: Willis Towers WatsonCitigroup
New York
The US Personal Banking organization delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. Our products and services cover a wide range of client banking needs including credit cards, basic banking, mortgages and investment advisory services. To deliver on our brand promise, we ope
Job Source: CitigroupCitigroup Inc
New York, NY, United States
The US Personal Banking organization delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. Our products and services cover a wide range of client banking needs including credit cards, basic banking, mortgages and investment advisory services. To deliver on our brand promise, we op
Job Source: Citigroup IncIV INTERACTIVE, LLC
Jersey City, NJ, United States
IV Interactive is looking for a Digital Marketing Specialist (Paid Social & Paid Search) to join our growing team. If you are creative, data-driven and love digital marketing, this is a perfect place for you. IV Interactive is a high-performing, fast-growing, creative agency focused on creative excellence, digital marketing, technology implement
Job Source: IV INTERACTIVE, LLCIV Interactive
Jersey City, NJ, United States
IV Interactive is looking for a Digital Marketing Specialist (Paid Social & Paid Search) to join our growing team. If you are creative, data-driven and love digital marketing, this is a perfect place for you. IV Interactive is a high-performing, fast-growing, creative agency focused on creative excellence, digital marketing, technology implement
Job Source: IV InteractiveCitigroup
New York
The US Personal Banking organization is a leader in the financial services industry. With a pre-eminent global brand and distribution, Citi delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to Citi’s success is the introduction of innovative products and solutions through strong
Job Source: CitigroupKeeper Security
, United States
Keeper is hiring a highly motivated and analytical Paid Search Marketing Manager to oversee Keeper’s global paid acquisition channels. This is a 100% remote position with an opportunity to work a hybrid schedule for candidates based in the El Dorado Hills, CA or Chicago, IL metro area! Keeper’s cybersecurity software is trusted by millions of peopl
Job Source: Keeper SecurityGo Fish Digital
, United States
Are you passionate about PPC and looking to grow your career in digital advertising? Do you have a knack for analyzing data, spotting trends, and contributing to strategic decisions? If you thrive in a dynamic environment where learning and results are paramount, you might be the analyst we've been waiting for. At Go Fish, we value innovation and
Job Source: Go Fish DigitalFort Lee, NJ, United States
Role Overview: As a Paid Search Marketing Analyst at Tranzact, you will play a crucial role in the day-to-day management and optimization of our paid search campaigns. You will be responsible for executing various paid search tactics, monitoring campaign performance, and producing outstanding outcomes across the business. The ideal candidate will have a minimum of 2 years of experience in performance marketing, acquisition, or direct-to-consumer (D2C) companies. We are looking for someone who is proficient in all aspects of paid search and is passionate about delivering exceptional results.
Responsibilities:
Campaign Management: Execute and manage paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant advertising networks. Implement keyword research, ad creation, bid management, and campaign optimizations to drive maximum performance.
Performance Optimization: Continuously monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Identify trends and insights, and provide recommendations for campaign optimization to achieve business objectives.
Keyword Research and Ad Copywriting: Conduct thorough keyword research to identify relevant and high-performing keywords for campaign targeting. Create compelling ad copy that aligns with campaign objectives and resonates with the target audience.
Landing Page Optimization: Collaborate with the creative and web development teams to optimize landing pages for paid search campaigns. Ensure landing pages are optimized for user experience, relevance, and conversion rate optimization (CRO).
Data Analysis and Reporting: Generate regular reports on campaign performance, highlighting key metrics, trends, and insights. Use data analysis tools to derive actionable insights and provide recommendations for optimizing campaign performance.
Competitive Analysis: Stay informed about the competitive landscape and industry trends. Conduct regular competitor analysis to identify opportunities and inform campaign strategy.
Collaboration and Communication: Collaborate with cross-functional teams, including marketing, analytics, and creative departments, to align strategies and ensure integrated marketing campaigns. Communicate campaign updates and insights effectively to stakeholders.
Qualifications:
Minimum 2 years of experience in performance marketing, acquisition, or direct-to-consumer (D2C) companies, with a focus on paid search marketing.
Proficiency in managing paid search campaigns on platforms such as Google Ads, Bing Ads, and other relevant advertising networks.
Strong analytical skills and ability to derive actionable insights from campaign data.
Familiarity with keyword research tools and ability to perform thorough keyword research.
Excellent copywriting skills with the ability to create compelling ad copy.
Understanding of landing page optimization principles and conversion rate optimization (CRO).
Proficient in data analysis and reporting using tools such as Google Analytics or similar platforms.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Self-motivated and results-oriented, with a strong sense of accountability and ownership.
Bilingual English/Spanish a PLUS
You’ll Fit in Here If:
You’re A Naturally Curious Problem Solver Who Is Excited by New Challenges
You Aren’t Afraid to Take Initiative and Own It
You Value Inclusivity and Belonging
You Care Deeply About Your Work and Have a Make It Happen Attitude
You’re A Powerful Communicator Who Loves Sharing Ideas
You Believe in Keeping It Real and Having Fun at Work
Join our team at Tranzact and contribute to the success of our paid search marketing practice. Together, we will deliver exceptional outcomes for our clients and make a significant impact in the lives of those our ad campaigns touch.
Sound like a good fit? We’d love to chat with you!
TRANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees .
Equal Opportunity Employer / Disability / Vet (https://cdn-static.findly.com/wp-content/uploads/sites/478/2019/03/Equal-Opportunity-is-the-Law-Poster-Supplement.pdf)
Email Alert for Digital Marketing Senior Paid Search Analyst jobs in Fort Lee, NJ, United States
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