Marketing & Events Manager

Charlotte, NC, United States

Charlotte-based Northwood Office was established by Northwood Investors – a privately held, global real estate investment and management firm – to provide a complete approach to fulfilling office space needs. Offering best-in-class services in commercial development, leasing and property management, Northwood Office creates and sustains work environments that inspire by focusing on enhancing quality of life, productivity, flexibility and community. Locally owned and managed properties include most of the 535-acre Ballantyne campus and Metropolitan.

Featuring 4.4 million square feet of Class A office space, Ballantyne is home to more than 13,000 employees and 250 companies. Instilling a vibrant sense of community through attractive amenities, energizing activities, signature events and charitable initiatives, Ballantyne continues to evolve as a special place. Recent enhancements include The Amp Ballantyne, an exciting new venue featuring large-scale concerts, live performances, festivals, cultural pop-ups, fitness classes and more. Efforts to create a more urban, walkable environment include The Bowl at Ballantyne, which will host a well-curated lineup of restaurants, shops and services when it completes construction in 2024.

Metropolitan is a mixed-use development featuring 170,589 square feet of Class A office space and 171,644 square feet of retail space in Midtown. The retail component is anchored by Trader Joe’s, Best Buy and Marshalls, complemented by various dining options and adjacent to Sugar Creek Greenway.

MARKETING & EVENTS MANAGER

Overview

Northwood Office seeks a proactive, collaborative and innovative Marketing & Events Manager to manage The Bowl and Metropolitan's marketing efforts, as well as provide support for The Amp. The ideal candidate is creative, communicative, forward-thinking, and exhibits exceptional interpersonal and presentation skills with a team-player mentality. The position will lead the communication, social media, event and advertising efforts for the mixed-use assets while driving efforts for ongoing merchant support. The role will establish strong relationships with tenants, team members, contractors, vendors, agencies, media and community leaders. The Marketing & Events Manager reports to the SVP of Marketing & Communications at Northwood Office.

Responsibilities

Create, implement and evaluate retail marketing, communication, social media, event, activation and other engagement strategies to generate brand awareness and drive sales for The Bowl and Metropolitan

Collaborate with internal marketing & communications team and agencies/freelancers on marketing campaign concepts

Ensure brand voice is consistent across all print, digital and new business outreach efforts

Create content and distribution for social media and marketing email campaigns, including copywriting, gathering images, coordinating graphic design

Manage websites for retail centers

Work with a PR agency to draft and distribute press releases to national and regional trade and consumer publications; develop story ideas; draft talking points for media interviews; and serve as a media spokesperson

Develop and manage budget and allocate resources accordingly

Manage process for updating on-site collateral, directories, kiosk maps, leasing packets, etc.

Coordinate property-specific events for both retailers and customers

Build relationships with local and national influencers, as well as community partners and city stakeholders

Identify sponsorship opportunities for the centers, including building local relationships, brainstorming ideas and creating supplemental pitch materials

Monitor center sales and focus on helping to push tenants to reach their respective goals

Monitor and archive earned media coverage, monthly email reports, website analytics and social media metrics and circulate as needed

Ability to be on-site on evenings and evenings when executing events for retail centers

Perform other duties as needed

Qualifications

Effective written and verbal communication and presentation skills

Exceptional customer service skills to work well with both internal and external customers

Proven project management skills with strong collaboration skills and a focus on completing initiatives on budget and deadline

Willing to work in a fast-paced environment with an openness to change as the firm evolves

Self-motivated, responsible and personable with a strong work ethic, positive attitude and high degree of integrity

Proactive and resourceful in pursuing new opportunities, concepts, etc.

Possess and demonstrate a comprehensive understanding of social media fundamentals

Demonstrated skills, knowledge and experience in the development and execution of marketing, social/digital communications, events and public relations initiatives

Strong understanding of metrics and reporting (Google Analytics 4, SEO)

Proven track record of execution of successful events of varying types

Must be detail-oriented and well-organized

Understanding of existing retail offerings and demographics in the trade area and regional market

Demonstrated leadership, strategic-thinking, conflict resolution and consensus-building skills

Skilled at diplomacy, including active listening and staying calm under pressure

Sponsorship experience preferred

Graphic design experience a plus

Bachelor’s degree in marketing, communications, public relations, hospitality, or related field

Three to five years in retail and/or related shopping center experience and/or entertainment venues

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