Creative Marketing Analyst
Chicago, IL, United States
Role/Title: Marketing Analyst
Salary: $50k-85k
Location: Chicago or Milwaukee
Onsite/remote/hybrid: Hybrid M/W/F
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Our client is looking for a Marketing Analyst to join their Performance Marketing Data & CRM team. This role supports internal teams and clients with marketing analytics, implementation, and optimization efforts. You will use a variety of platforms and techniques to uncover and deliver actionable insights – through website, media, owned marketing, and other valuable business data sets. You will be a key player in client advancement with artificial intelligence (AI) tools.
Responsibilities
Scoping & deploying digital measurement & intelligent creative testing strategies to set clients up for success from the start
Running profitability analysis for e-commerce brands to help understand the true dollar contribution of marketing efforts
Contributing to performance branding ecosystem audits for current and prospective clients to help uncover critical business gaps and opportunities
Analyzing the performance of media, website, e-commerce, and customer data programs to help optimize, recommend, and plan for future campaign iterations
Diagnosing website user experiences and doing conversion rate optimization
Writing data stories tailored to internal and client stakeholders to effectively communicate context, impacts, and recommendations. This is not a backseat role – you will have the autonomy to work with client stakeholders.
Working with artificial intelligence (AI) and modeling tools to help accelerate our speed to insight
Experience Qualifications
4-year Bachelor's Degree required
2-5 years in a similar role
Working with large data sets and formulas in Excel
Working with website analytics & tracking tools – Google Tag Manager (GTM) & Google Analytics (UA, GA4)
Writing SQL queries to access & wrangle data in databases
Previous analysis with digital marketing channels (e.g. social, programmatic, search) and digital marketing platforms such as Meta Ads and Google Ads
Basic understanding of website (e.g. HTML/CSS, JavaScript) & e-commerce (e.g. Shopify) concepts
Bonus Qualifications
Experience with Python programming language and desire to use it for data transformation and programmatic analysis
Analysis on CRM, customer data platforms, and owned marketing channels (email, SMS)
Experience working with marketing and customer modeling - predictive, mixed media, or data-driven attribution
Contributions to search engine optimization (SEO) analysis projects
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