Paid Search Marketing Analyst

Boston, MA, United States

Paid Search Marketing Analyst

United StatesReq #1318

Wednesday, July 3, 2024

Windstream Holdings, Inc., is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S.

As Kinetic, Windstream offers bundled services, including premium broadband, security solutions, voice, and digital TV to consumers through an enhanced fiber network.

Windstream Enterprise is a leading managed services provider providing strategic communications and security products to mid-size businesses and enterprise clients.

Windstream Wholesale provides high-capacity, high-performance networking solutions and services to other telecom carriers, data centers, content providers and enterprises.

The Windstream team provides innovative software and network solutions to connect people and empower business in a world of infinite possibilities!

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About this Role:

The Paid Search Analyst willbe responsible formanaging andoptimizingpaid search campaigns across various channels to ensure maximum effectiveness and return on investment (ROI). This role requires a deep understanding of paid search marketing best practices, strong analytical skills, and the ability to translate data into actionable insights.

What You’ll Do:

Plan, execute, andoptimizepaid search campaigns across Google Ads, Bing Ads, and other search platforms.

Conduct keyword research and analysis to guide campaign strategy and maximize ROI.

Monitor campaign performance, analyze key metrics, andoptimizeclick-through rates, conversion rates, and other KPIs.

Perform A/B testing on ad copy, landing pages, and other variables to improve campaign performance.

Manage campaign budgets and adjust bids to achieve desired cost-per-acquisition (CPA) goals.

Provide regular reporting and analysis on campaign performance, highlighting trends, insights, and opportunities for improvement.

Stay current with industry trends, best practices, and algorithm updates to optimize campaign strategies.

Collaborate with cross-functional teams including content creators, designers, and developers tooptimizelanding pages and improve user experience.

Do You Have:

Bachelor’s degree in Marketing, Advertising, Business, or a related field.

Minimum of 1- years of experience in managing paid search campaigns, preferably in an agency or digital marketing environment.

Proven hands-on experience managing paid search campaigns across Google Ads and/or Bing Ads.

Strong analytical skills and experience with data analysis tools such as Google Analytics.

In-depth understanding of SEM campaign management and optimization practices.

Proficiencyin keyword research and analysis tools

Experience with A/B testing and conversion rate optimization techniques.

Excellent communication skills, both verbal and written, with the ability to present complex data in a clear and actionable manner.

Detail-oriented with the ability to manage multiple projects simultaneously and prioritize tasks effectively.

Ability to work independently and as part of a team, with a positive and collaborative attitude.

Physical Tasks - Standing Occasionally: 0-33% | Walking Occasionally: 0-33% |Sitting and Stationary: Continuously: 67-100% | Bending: Occasionally: 0-33% | Crouching: Occasionally: 0-33% | Carrying: Occasionally: 0-33% | Reaching: Occasionally: 0-33% |Lifting -Lowering >1-15 lbs: Occasionally: 0-33% | Repetitive Hand Action: Medium Dexterity: Continuously: 67-100% | Fine Manipulating: Frequently: 34-66%

Audio Visual Needs - Hearing: Continuously: 67-100%| Near Vision: Continuously: 67-100% | Far Vision: Occasionally: 0-33% | Peripheral Vision: Occasionally: 0-33%

Equipment Used in Job Performance : Computer, Printer, Fax, Telephone, Basic Office Supplies, Copier

The starting compensation range for this job is $50,000 to $64,300.

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Our Benefits:

Medical, Dental, Vision Insurance Plans

401K Plan

Health & Flexible Savings Account

Life and AD&D, Spousal Life, Child Life Insurance Plans

Educational Assistance Plan

Identity Theft, Legal, Auto & Home and Pet Insurance

https://windstreambenefits.com

Windstream CIB Statement:

Connecting people in a world of infinite possibilities. Windstream cultivates a workplace culture where innovation and belonging are the cornerstones of our success. We are dedicated to empowering every member of our team to contribute their unique talents and perspectives, fostering an environment where creativity and innovation flourish. Together, we strive to build a more welcoming and connected future, both within our organization and in the broader community we serve.

Our Employee Resource Groups:

WinVets – Veteran Employee Resource Group

WOW – Women Employee Resource Group

WINPRIDE – LGBTQ+ Employee Resource Group

WBPN – Black Professional Resource Group

WARG – Ability Resource Group

LaFamilia –Hispanic Resource Group

AAPI - Asian American Pacific Islander Resource Group

Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.

Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.

Notice to Non-U.S. Citizens: Windstream, as a holder of licenses granted by the Federal Communications Commission, is required to notify and to obtain approval from federal regulatory agencies prior to granting certain system/network access to any non-U.S. citizen personnel. Offers of employment extended to non-U.S. citizens are contingent upon receiving the requisite approval from agencies overseeing compliance. Non-U.S. citizens are required to provide Windstream with the personal identifying information required to obtain the necessary approval prior to accessing certain systems and/or Windstream’s network. If you are not a U.S. citizen, please notify your recruiter or email [email protected] as soon as possible for information on Windstream’s foreign personnel disclosure and approval requirements.

Other details

Job FamilyMarketing

Job FunctionMulti Discipline

Pay TypeSalary

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United States

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