Marketing Coordinator
San Francisco, CA, United States
Avaialable Location - Mexico or Mexico City Remote
Job Description: As a Field Marketing Coordinator for US Field Marketing, you will play a crucial role in our marketing efforts by supporting Field Marketing Managers on execution details to drive engagement and growth within our target accounts in the region. You will collaborate closely with marketing teams including Field Marketing, Programs, and Event organizations to execute marketing events, campaigns and initiatives to drive pipeline. Your primary responsibilities will include:
Coordinating details for event preparation and execution including:
Conducting event venue research–finding facilities, meeting spaces, restaurants, etc.
Building event landing/registration pages
Calendar management to share event plans internally
Updating Wiki/reference pages for events to be used by Sales
Building campaign briefs documenting details about the event plans/initiatives
Procurement system and process support–purchase orders, contracts, invoice processing
Creating Salesforce.com campaigns for events and managing list uploads after events
Developing target lists focused on the best targets to invite to generate leads, accelerate pipeline growth, and increase customer retention.
Managing post-event data to help marketing and sales teams to ensure target accounts are followed-up with
Building newsletter content to keep Sales teams informed of upcoming events, activities, and campaigns in their area
Monitoring and reporting on key metrics, including account engagement, conversion rates, and ROI, to measure the effectiveness of field marketing initiatives.
Building post-event email templates for follow-up after events to ensure continued engagement
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum 1 year of experience in Field Marketing, with a total of 2-3 years of marketing experience preferred.
Proficiency in English is required with excellent written and verbal communication skills.
Experience in Salesforce.com, G-Suite, and Procurement systems
Strong attention to detail and organizational skills, with the ability to prioritize tasks and meet deadlines effectively.
Experience working with event or field marketing is desirable.
To the attention of candidates (Mexico City): Candidates MUST have right-to-work in Mexico. Visa sponsorship is NOT provided for this position.
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