Ecommerce & Digital Marketing Manager
Jacksonville Beach, FL, United States
Position: Ecommerce & Digital Marketing Manager
Location: Jacksonville Beach, FL
SUMMARY
The eCommerce & Digital Marketing Manager will drive all activities related to the GORUCK websites including GORUCK.com and GORUCK.eu plus the expansion into other markets. They will have a specific focus on improving website performance and customer journey to drive revenue. They will also be responsible for driving the performance marketing strategy. Our eCommerce & Digital Marketing Manager is expected to leverage their experience to strategically put GORUCK's brand, products, and community at the forefront.
WHAT YOU'LL DO
Understand and optimize the consumer journey to enhance customer experience and increase conversions
Utilize data-driven insights and marketing psychology to inform product positioning, category management, and upsells/cross-sells
Lead GORUCK's performance marketing strategy for scalable growth, focusing on product awareness, customer acquisition, and re-engagement
Collaborate cross-functionally and with agency partners to enhance the website and landing pages for a seamless user experience.
Forecast, measure, budget, and report on digital campaign performance
Oversee ad development, testing, and analysis for performance optimization
Oversee CRO strategy and execution through A/B testing and analysis of user behaviors
Define and monitor eCommerce metrics to guide strategic recommendations and track site performance.
Provide strategic insights on site health and performance to leadership.
REQUIREMENTS
The ideal candidate is a customer-centric individual, with a great sense of digital product performance, project management and communication skills, and with a strong technical understanding of Internet, Web and eCommerce technologies. Minimum Bachelor's degree or equivalent experience.
6+ years experience managing ecommerce sites, preferably in Shopify
6+ years hands on experience managing PPC and digital marketing campaigns
Quick learner and self-starter with the ability to work independently.
Ability to thrive in a fast-paced environment handling multiple product lines, projects and tight deadlines.
Strong attention to detail and a problem-solving mindset.
Highly enthusiastic, positive-minded, customer-focused, service-oriented.
Demonstrated ability to collaborate and work effectively with cross-functional teams
Ability to draw accurate conclusions from financial documentation
Demonstrated project management skills
Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences
Excellent written and verbal communication skills
Strongly competent in eCommerce product planning.
Ability to see the end goal and have persistence and creativity to navigate complexity
WHY GORUCK GORUCK-sponsored medical/dental/vision/life and disability insurance plans
401(k) Retirement savings plan
Unlimited vacation policy, work hard and take time when you need it
Six company holidays
Unlimited, free entry to GORUCK events
Always Look Cool with deep discounts on GORUCK gear
Ground floor opportunity with the team; shape the strategic direction of the company
Challenge Excellence and Do Right by People with awesome teammates in a fun office environment
OTHER Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job Duties, responsibilities, and activities may evolve over time
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
GORUCK provides equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated