Vice President, Regional Marketing, Americas

San Leandro, CA, United States

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers (https://www.aveva.com/en/about/careers/) .

For more information about our privacy policy and how to manage cookies, visit our Privacy Policy (https://www.aveva.com/content/dam/aveva/documents/recruitment/Recruitment-Candidate-Fair-Processing-Notice-AVEVA.pdf) .

Job Title: Vice President, Regional Marketing, Americas

Reports to: SVP of Enterprise and Regional Marketing

Location: San Leandro, CA

Employment Type: Full-Time (Hybrid)

Overview

The Vice President of Regional Marketing plays a pivotal role managing all aspects of marketing, with a deep understanding of building integrated marketing communication plans including reputation, demand generation, customer engagement and enablement programs, in addition to leading and developing a world class regional marketing team. This critical role is a key member of the AVEVA senior leadership team working closely and collaboratively with senior colleagues across the global marketing and sales organizations to maximize marketing performance. This role has direct responsibility and accountability for regional marketing strategy, execution and performance and is the key interface and partner for the marketing organization working with senior sales leadership. They must have the ability to manage live and virtual events, press or analyst coverage, brand recognition, social media marketing, digital and email lead generation activities, channel/partner marketing, and

the creation of localized or translated content. The role is also responsible for operational tasks such as regional, market and country reporting, sales enablement, budget management, and third-party partnerships and relationships.

The Team

Reporting directly into the SVP, Enterprise and Regional Marketing, this VP, Regional Marketing will oversee a team of 8 direct reports across regional marketing, lead development and partner marketing with a total organization size of 30 in the Americas.

Key Responsibilities

Determine the regional marketing strategy, design and implement an integrated reputation, demand, engagement and enablement plan to support the business go-to-market strategies.

Lead a team of regional marketing resources including recruiting, retaining, and developing the team to maximise performance.

Work to establish a common campaign framework aligned to the target market / sales segmentation model for the regional marketing function that reflects the needs and interests of the region’s local markets, including localization of global campaigns.

Analyze external market trends, competitive landscape, sales addressable market and total addressable market to guide regional priorities with deep understanding of market and competitive environment.

Understand and guide the teams on target personas, industries and solutions focus on partnership with portfolio and industry marketing.

Shape regional strategies in partnership with regional sales leaders to ensure ongoing agreement on priorities, adjusting to accommodate changing market conditions and emerging opportunities; attend regular sales deal reviews, lead the demand council pipeline reviews, and regional quarterly business reviews, providing recommendations on segmentation and prioritization.

Build the regional marketing strategy for the indirect business, including working with the partner marketing ecosystem to leverage our sales and support partners and integration and service partners to increase our reach with co-marketing strategies, as well as build out our developer community.

Work with sales, lead development representatives (LDRs), and channel operations to define an end-to-end revenue management process and service-level agreements (SLAs).

Create a culture of segmentation and orchestration with the goal of improving customer experience.

Forecast, measure, analyse, and report on the impact of reputation, demand and engagement marketing activities in terms of KPIs aligned to go-to-market strategies.

Evaluate, select, and manage vendors that contribute to local field marketing programs.

Ensure all field marketing programs comply with local data privacy and other regulations.

Manage, adhere to and optimize the field marketing budget

Some travel may be required, up to 25%

Important Working Relationships

Executive leadership (e.g., CEO, CMO, CPO, COO, CFO)

Sales leadership (regional, partner, presales and enablement)

Marketing leadership (e.g., brand marketing and communications, digital and content, portfolio and industry marketing, customer engagement, enterprise and regional marketing)

Operations teams (e.g., revenue, partner, sales, marketing)

Finance, HR, legal, and compliance

Product and commercial leadership

Basic Qualifications

Bachelor's degree in Marketing, Communications, or related field

15+ years of marketing experience (ideally within brand building, demand generation, and/or digital marketing)

5+ years of marketing leadership experience (ideally within a software/SaaS organizations)

Preferred Qualifications

Proven record of putting customer experience at the forefront of campaign and program planning

Successful record of enabling and partnering with senior sales leaders to achieve revenue goals

Experience in relevant markets creating and implementing successful marketing programs that engage new prospects, accounts, and customers; leveraging a range of tactics and technologies

Record of achieving success metrics

Strong leadership and initiative to drive business results

Exceptional planning, project, and agency management skills

Ability to understand the impact of decisions on other areas of the business

Strong listening, information gathering, cultural awareness, and empathy skills for uncovering and defining deliverables, needs, and outcomes

Strong objection handling and conflict management skills

Ability to gain buy-in and acceptance from senior/executive management for plans and budgets

Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to various audiences

Driven by staying current and experimenting with marketing and marketing technology

Readily adaptable to changing market and organizational requirements

Highly collaborative team player who thrives in a fast-paced matrix organization and can motivate others

Strong influencing skills

Understanding of the newest marketing tactics and how to strategically employ them in an overall marketing planning approach

Deep understanding of what signals are important to a customer experience and buying process

Target segmentation analysis, budgeting, and building business cases for new customer acquisition and customer expansion

Understanding of relevant markets and how to support sales in those markets

Deep understanding of the B2B sales cycle and how to identify opportunities to maximize revenue growth

Ability to clearly articulate a market-specific value proposition

A high level of skill in building and leading high-performing teams

Salary Range:

$222,900.00 - $371,700.00

This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and/or training.

USA Benefits: Competitive salary; high quality healthcare; 401(k) with 6% employer match; FSA and supplemental insurance; paid parental leave; 20 days PTO with increase for time served; 7 days of sick time; 3 days paid volunteering; flexible lifestyle benefits (commuter plans, backup care, emergency leave and fitness/education reimbursement opportunities)

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify AVEVA at [email protected] . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.

Empowering you with pioneering tech

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers (https://www.aveva.com/en/about/careers/) .

For more information about our privacy policy and how to manage cookies, visit our Privacy Policy (https://www.aveva.com/content/dam/aveva/documents/recruitment/Recruitment-Candidate-Fair-Processing-Notice-AVEVA.pdf) .