Legal Marketingintake Specialist

Atlanta, GA, United States

Do you get excited about helping a business grow? We are a rapidly growing Personal Injury Firm and we're looking for someone who is ready to jump in and handle the volume of potential new clients who are seeking our services. Bring your "A" game, because in the personal injury world we have to fight for our clients, and we need someone on our team who will fight for us. Our ideal candidate has strong written and verbal communication, is experienced in all verticals of marketing, likes to bring new ideas to the table, and has the ability to assist on projects with the team. We need a true go-getter who is not afraid to embrace a sales mindset and manage our return on advertising investment. Additionally, our ideal candidate must be highly self-motivated, results-driven, and solution-focused. Responsibilities: • Assist our vendors and partners in the development and implementation of marketing strategies, including branding, press releases, events, digital marketing, both paid and organic, community, and public relations. • Work with our vendors to improve SEO and Google Ads/Analytics in order to improve ROI and generate client leads and sign-ups. • Assist in the creation of marketing materials with graphic design software as well as photography and videography to drive consideration and conversion while setting and maintaining the company’s brand standards. Identify marketing opportunities that develop brand awareness, improve lead generation, drive engagement, increase community engagement, and lead execution of these initiatives. • Work closely with others in marketing efforts for the firm and communicate with third parties involved in marketing for the firm. • Coordinate all activities related to social media initiatives, including content creation, scheduling, publishing, engagement, and moderation to support audience growth and drive traffic. • Monitor media schedules Monitor industry news and trends daily to strategize content placement and seek to incorporate new techniques in the overall digital plan. • Design, launch, and analyze email campaigns with a heavy emphasis on client segmentation strategy. • Maintain and update CRM/CMS platforms. • Conduct daily lead reviews and action plans with intake team members to ensure that conversion rates are being maximized. • Set and monitor individual intake team member KPIs. • Perform client sign-ups for high-end face value cases. • Track referral source data in order to improve retention rates and client acquisition strategies. • Develop detailed case management reports to map out projections, set/monitor department goals, and make recommendations to improve ROI and COA. Qualifications: • Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design, or relevant field (preferred). • Experience in B2C social media, Google Ads/Analytics, email campaigns, paid web campaigns, and SEO/SEM: 1 year (required). • Learn CRM/CMS platforms • Excellent understanding of digital marketing concepts and best practices • Ability to compile, review, classify, prioritize, analyze and present data effectively • Experience in a sales environment Proficient in design tools (Canva, Photoshop, Illustrator, etc) • Strong verbal and written communication skills Compensation: $40,000 - $55,000

• Assist our vendors and partners in the development and implementation of marketing strategies, including branding, press releases, events, digital marketing, both paid and organic, community, and public relations. • Work with our vendors to improve SEO and Google Ads/Analytics in order to improve ROI and generate client leads and sign-ups. • Assist in the creation of marketing materials with graphic design software as well as photography and videography to drive consideration and conversion while setting and maintaining the company’s brand standards. Identify marketing opportunities that develop brand awareness, improve lead generation, drive engagement, increase community engagement, and lead execution of these initiatives. • Work closely with others in marketing efforts for the firm and communicate with third parties involved in marketing for the firm. • Coordinate all activities related to social media initiatives, including content creation, scheduling, publishing, engagement, and moderation to support audience growth and drive traffic. • Monitor media schedules Monitor industry news and trends daily to strategize content placement and seek to incorporate new techniques in the overall digital plan. • Design, launch, and analyze email campaigns with a heavy emphasis on client segmentation strategy. • Maintain and update CRM/CMS platforms. • Conduct daily lead reviews and action plans with intake team members to ensure that conversion rates are being maximized. • Set and monitor individual intake team member KPIs. • Perform client sign-ups for high-end face value cases. • Track referral source data in order to improve retention rates and client acquisition strategies. • Develop detailed case management reports to map out projections, set/monitor department goals, and make recommendations to improve ROI and COA.

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