Head of Performance Marketing

Columbus, OH, United States

Job Description

This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.

This job may be eligible for relocation benefits.

GM is undergoing a massive transformation to continue its automotive leadership with industry-leading products, strong brands, and a commitment to innovation, quality, and safety. As we continue to evolve and expand our market presence, we seek a dynamic and strategic leader to spearhead our performance marketing efforts.

We are looking for a highly skilled and experienced Head of Performance Marketing for our brand teams (Cadillac, GMC, and Buick). This individual will leverage paid media, SEO, CRM, website optimization, data, and analytics to deliver high-quality leads to our dealers. The ideal candidate will bring deep expertise in performance marketing, demonstrate a relentless desire to win, and continuously seek out new performance opportunities. Through strategic leadership and partnership with the GM Centers of Excellence (COE), this role will help build a data-driven organization that works in real time to optimize all marketing investments and drive brand growth.

Key Responsibilities:

Strategic Leadership:

Develop and execute a comprehensive performance marketing strategy to drive lead generation and brand growth.

Lead a team of marketing professionals, fostering a collaborative and high-performance culture.

Identify and capitalize on new performance marketing opportunities to stay ahead of industry trends and competitors.

Paid Media Management:

Oversee all performance-related paid media efforts, including search, social, display, and programmatic advertising.

Optimize media spend and maximize ROI through continuous monitoring and adjustment of campaigns.

SEO and Website Optimization:

Implement and refine SEO strategies to improve organic search rankings and drive website traffic.

Enhance website performance through A/B testing, user experience improvements, and conversion rate optimization.

CRM and Customer Engagement:

Develop and manage CRM strategies to nurture leads and improve customer retention.

Utilize customer data to create targeted marketing campaigns and personalized experiences.

Data and Analytics:

Work Cross-functionally to optimize robust analytics framework and tools to track, measure, and report on marketing performance.

Use data-driven insights to inform decision-making and optimize marketing investments in real time.

Collaboration and Communication:

Work closely with cross-functional teams, including sales, brand marketing, COE’s, analytics, and product to align marketing strategies with business goals.

Communicate performance marketing results and insights to senior leadership and stakeholders.

Additional Job Description

EXPERIENCE

· Bachelors degree

· 10+ years of marketing experience with experience in media, online display advertising, website management, online video advertising/pre-roll ads, social media, retargeting, behavioral/contextual targeting, PPC, SEM, SEO, etc.

· Proven track record developing performance marketing capabilities within large, highly matrixed organization

· People Leader experience managing a mix of direct reports, matrixed reports

· Experience in setting up performance marketing processes and team preferred

· Transformational mindset, and ability to translate complex performance marketing workstreams into executive-level summaries

· Experience working within franchise tiered marketing systems preferred

· Excellent written and verbal communication skills

Compensation:

The expected base compensation for this role is: ($165,100-252,900). Actual base compensation within the identified range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Join Us : At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

#LI-MO

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.