US Marketing Director
Houston
Job Description Job Description Salary:
About Greater Europe Mission
Greater Europe Mission (GEM) is a community of disciple-makers that longs to see Europe transformed by Jesus. For over 70 years, our workers have created relationships and environments of grace where people who are near or far from God feel welcome. On a continent now considered post-Christian, the people of GEM strive to be a light through transformative disciple-making relationships across Europe.
GEM US exists to connect the people of God in the US to the mission of God in Europe. We do this through sending workers, engaging the US church, raising funds, and supporting the work happening in the field.
Position Summary:
The right candidate for the Marketing Director role will have experience creating brand awareness, driving a sales pipeline, and supporting internal departments. This person should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. They will lead a small marketing team and report directly to the US President, with influence from International Marketing.
Duties/Responsibilities:
Marketing
Plan and execute all digital marketing through Inbound and StoryBrand best practices.
Manage and direct GEM's social media presence.
Identify trends and insights, and optimize spend, and based on the insights
Visual Media: Oversee and produce quality visual content for the web, social, and external events.
Website management
Oversee the improvements of the US Website
Track and analyze data web analytics and adjust the sales funnel strategies quarterly.
Manage SEO and AdWords strategies
Brainstorm new and creative growth strategies
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Oversee external US email strategy & campaigns.
Increase brand awareness throughout the US through partnerships, campaigns, and PR efforts.
Engage regularly with the International Marketing team to collaborate on global initiatives.
Work within the global branding guidelines
Departmental Support
Support the various US departments, including Advancement, Mobilization, Church Engagement, and People and Culture.
Ideate and oversee campaigns to drive engagement
Support with collateral, event marketing, and direct mail efforts
Communications & Missionary Support
Oversee internal US Communications to the US office and the field.
Oversee the support of US-sent missionaries through collateral development and continuing education efforts.
Supervisory Responsibility
This position will oversee the Marketing Coordinator and additional interns seasonally.
Work Environment
This job operates in a remote office environment. This role routinely uses standard office equipment such as laptops, smartphones, etc.
While performing the duties of this job, the employee is regularly required to talk or listen. This position occasionally requires lifting office products and supplies up to 20 pounds. Specific vision abilities this job requires include close vision and the ability to adjust focus.
Physical Demands
The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.
Position Type/Expected Hours of Work
This is a full-time position, with days and hours of work flexible.
Travel
This position requires up to 10% travel.
Education and Experience
BS/MS degree in marketing or a related field
Proven working experience in marketing
Demonstrable experience and working knowledge of using Hubspot
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience in setting up and optimizing Google Adwords campaigns or similar
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Working knowledge of social media scheduling and analytics platforms
Strong communication skills and ability to present findings and strategies in team briefings.
Please note that this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.
remote work