Marketing Director

Carlsbad, CA, United States

Job Description Summary

The Director of Marketing provides leadership, vision and functional expertise for a team developing global strategic launch, market adoption and life cycle plans for the Company’s tools and diagnostics products.

Essential Functions

· Builds and leads launch strategies for SOLVD Health’s portfolio and other pipeline products.

· Leads the development and implementation of the global lifecycle management plan to build market opportunities, which will maximize the revenue and population impact.

· Provides global brand leadership for all commercialized products along with team members dedicated to the various products.

· Assumes leadership of the cross-functional product platform team, as the products prepares for commercialization.

· Collaborates with cross-functional partners to develop comprehensive channel strategies that align to the marketing objectives.

· Uses extensive experience in market and customer insights, marketing strategy to drive market development, brand value and differentiation, launch planning, pre-launch and launch execution.

· Collaborates with R&D, manufacturing and supply teams at every stage of development through launch, navigating the complexities inherent in rapid development.

· Works with a multitude of internal and external stakeholders to drive smooth and successful product launches.

· Translates key insights from scientific experts (internal and external) into clear, actionable strategies.

· Develops programs and materials to support education and training for the sales team; and educational information for customers, such as physicians, hospitals, practices and patients.

· Demonstrates relentless drive and ambition for excellence to assess and define the key value drivers, brand narrative, and go-to-market strategy across a multichannel approach for a complex ecosystem of healthcare providers, governments, health systems, and health care consumers.

· Delivers best-practice project management oversight for all market defining and launch preparation activities.

· Create and maintain a positive public image for the company, its products and people; craft media releases and develop social media programs to shape public perception and increase awareness of the company’s work and goals.

· Complies with corporate policies and procedures as well as all applicable healthcare laws and regulations.

Competencies

· Ability to collaborate among a range of key areas (marketing, field team, communications, promotion, physician, trade and consumer channels, pricing and contracting, and/or government payers) with public policy experience desirable.

· A high degree of digital fluency, and a deep understanding with proven success, using digital strategies and tactics to analyze market and consumer segments and identify target consumer personas.

· Experience implementing tactical marketing, including using novel digital methods to activate and engage with targeted consumers and motivate them to achieved desired objectives.

· Demonstrated success executing marketing plans that were innovative and “game changing,” and that established the market standard for the therapeutic area, brand segment, or disease.

· Previous success in developing and leading complex pre-launch and launch stage marketing plans, with prior life science, biotech, product and/or consumer product marketing experience.

· Excellent communication, presentation, collaboration and influencing skills across internal and external stakeholders.

Characteristics

· Self-starter : Takes the initiative to deliver solutions without direction.

· Positive presence : Brings a contagious positive energy and leaves a positive impression on others.

· Determined : Manages and overcomes obstacles as a regular course of business.

· Results oriented : Owns and is fully accountable for achieving agreed upon results.

· Committed to learning and development: Seeks to learn, grow and develop continuously.

· Self-aware : Understands individual impact on others.

· Integrity : Makes every effort to deliver on commitments, is truthful and honest, and treats others with respect.

· Team player : Collaborates and communicates well with internal and external business partners.

Supervisory Responsibility

This position manages employees and is responsible for the coaching, development, and performance management of those employees.

Work Environment

This position is based in Carlsbad, CA.

Position Type/Expected Hours of Work

This is a full-time position that requires schedule flexibility to work evenings and weekends as needed.

Travel

This position requires up to 20% travel.

Required Education and Experience

· Bachelor's degree (B.A/B.S.) in related field, advanced degree strongly preferred.

· 15+ years of progressive excellence within global marketing, or market access.

· 5+ years’ successful track record leading market-launch brand strategies and brand teams in new and/or emerging markets.

Other

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

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