Senior Director, Analytics - Ad Sales

Culver City, CA, United States

Overview:

Spotter, named one of TIME100's Most Influential Companies this year, empowers top YouTube creators to accelerate their business and unleash their full creative potential by giving them access to the capital, knowledge, and community they need to succeed at scale. As the top provider of creator-friendly growth capital, Spotter tailors our investments to meet the unique needs of each creator we partner with, giving them the freedom to create without compromise.

Creators are free to reinvest their funds however they choose, from hiring a team, to building their own production studios, and everything in between, all while maintaining total control over their catalogs, their channels, and their future earnings. In addition to funding, Spotter provides creators with in-depth data insights into the performance of their existing content, enabling them to leverage the full value of their library, as well as the value of future uploads and how they can improve performance in the future.

Featured in Forbes, Fast Company, Variety, Axios, and more, Spotter has already deployed over $850 million to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over 725,000 videos, which generate 88 billion monthly watch-time minutes. With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe.

What You'll Do

As the Senior Director of Analytics, you will support the Ad Sales team by providing thought leadership and strategies to deliver analytics support for Ad Sales and to execute Ad campaigns on the YouTube platform for client brands with high brand relevance, consistency, and efficiency. Success in this role will require an experienced digital marketing analytics professional with a history of successfully utilizing data driven strategies on YouTube or similar platforms. Since Spotter is a data driven organization, the successful candidate needs to be comfortable leading an analytics team as well as being hands-on in analytics and data science. We are committed to constantly testing and refining our understanding of the YouTube platform with improved marketing return and incrementally.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

* Provide thought leadership and analytics support to the Ad Sales team to achieve their sales goals

* Provide data driven strategies to support the Ad Ops team in setting up, managing, executing, and analyzing YouTube ad campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized while hitting strict ROI goals

* Collaborate with cross-functional stakeholders, such as Ad Ops, Finance, Ad Sales, Marketing, and the Creator Community

* Analyze and report on the performance and impact of marketing campaigns and initiatives, using data-driven insights and best practices

* Leverage your analytics skills and operational expertise to drive and optimize planning and executing multiple ad campaigns

* Build various lookalike models to understand viewers of specific YouTube content and their brand affinities

* Mentor and coach team members to enhance capabilities around creating high-quality, comprehensive executive summaries and improve overall storytelling with effective presentations

* Research and monitor marketing trends and competitive landscape and identify new opportunities for growth and innovation

* Continuously ideate, implement, and measure results of A/B testing for campaign targeting to optimize for conversions

* Perform regular tracking and analysis of campaign performance. Prepare and deliver performance reports identifying successes and opportunities for improvement

Who You Are

We strongly encourage you to apply even if you don't tick ALL of these boxes.)

* BS in a data-related, technical/engineering, or quantitative fields; Masters preferred

* 8+ years of work experience in analytics or quantitative roles

* Have at least 1-2+ years of analytics experience in YouTube Ads campaign management with proven success

* Experience with data mining, and/or predictive modeling, and data interpretation

* Experience directly managing daily YouTube ads budgets of $250K+/day minimum

* Expert level proficiency in Excel, particularly pivot tables, power pivots, data models

* Expert level with SQL and/or Python / R for ad-hoc analysis

* Experience in building traditional or advanced predictive models. Experience in text mining or LLM experience is a plus.

* Expert level proficiency in PowerPoint and / or Google Slides

* Ability to troubleshoot data-related issues

* Direct-to-Consumer marketing experience is preferred

* Highly knowledgeable with Google Ads platform, bidding and targeting, keywords and audience research, ad creative testing

* High level of accuracy and attention to detail

* Experience doing competitive analysis and providing recommendations

* Openness and ability to learn new concepts and systems quickly

* Proficient at managing multiple projects and able to organize, prioritize and structure workload

* Passion for the digital media space in general and YouTube in particular is preferred

* Expertise in visualizing and manipulating big datasets

* Exceptional communication and storytelling skills for external technical and non-technical audiences

Why Spotter

* Medical and vision insurance covered up to 100%

* Dental insurance

* 401(k) matching

* Stock options

* Complimentary gym access

* Autonomy and upward mobility

* Diverse, equitable, and inclusive culture, where your voice matters

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Culver City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $100K-$500K salary per year. The range listed is just one component of Spotter's total compensation package for employees. Other rewards may include an annual discretionary bonus and equity.

COVID-19 Vaccination Policy

Spotter requires proof of being fully vaccinated for COVID-19 as a condition of commencing employment.

Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws.

Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.

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