Sales Manager
Napa, CA, United States
SALARY RANGE: $75,000-$90,000 DOE. The Sales Manager is responsible for effectively soliciting and becoming familiar with all accounts in their market segments. The role is also responsible for prospecting and closing on assigned accounts/territory to positively impact hotel revenues. The individual will also assist the Director of Sales in the direction, coordination of all sales-related activities and administration of the department.
*This position is a hybrid role. 3 days on property, 2 days remote.*
Essential Functions
Must adhere to the company’s Service culture – 4 Keys to creating guests for life.
Must align with KSL’s TBO Strategy and focus on recruiting and retaining top talent.
Must participate in all resort required meetings and trainings.
Maintain high standards of personal appearance and grooming, which include wearing nametags.
Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
Must be able to maintain confidentiality of information.
Attend Daily Business Review meeting.
Develop a full working knowledge of the operations of the resort, including Food and Beverage, Guest Services and Reservations.
Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team.
Meet or exceed set goals.
Operate the Sales Department within established sales expense budget.
Initiate and follow up on leads.
Maintain and participate in an active sales solicitation program.
Monitor production of all top accounts and evaluate trends within your market.
Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program.
Meet or exceed sales solicitation call goals as assigned by the Director of Sales.
Invite clients to the resort for entertainment, lunches, tours, and site inspections.
Assist in the preparation of required reports in a timely manner.
Be familiar with all sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR).
Conduct a professional, thorough site inspection of the resort with clients, exhibiting key features and benefits of the property.
Use your property’s computerized sales management system to manage the resort’s business, including (but not limited to) generating reports, entering business, blocking space, and building accounts.
Meet and greet onsite contacts.
Develop networking opportunities through active participation in community and professional associations, activities, and events.
Review meeting planner evaluations with the Director of Sales to ensure that issues receive follow-up.
Maintain compliance with Silverado Resort policies, standards, and regulations to ensure safe and efficient operation of the resort.
Perform other duties as requested by management.
Qualifications
College course work in related field helpful.
Experience in a resort or a related field preferred.
Proficiency in Microsoft Office applications is preferred.
Work Conditions and Schedule
Weekend and holiday availability is required as well as flexibility with work schedule.
The scope of the position may sometimes require a work week over 40 hours, including nights, weekends, and holidays.
Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
Sedentary role that requires working on the computer for extended periods.
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