Traffic Project Manager
Dallas, TX, United States
The Traffic Project Manager for the agency disseminates all produced creative assets to media partners based on the media buy. Their role is critical to ensuring buys are fulfilled accurately and delivered on time.
Responsibilities
Responsible for superior execution of trafficking needs and deliverables across a designated set of clients
Ensure that we are adhering to deadlines, proper execution across placements, and driving efficiencies across teams
Work with Account Management and Media leads to obtain direction for creative fulfillment and trafficking including markets, messaging, assets, and run dates for each individual asset
Generate unique Creative ID # per asset on the Master Asset Grid Smartsheet (utilized in the trafficking process and dashboards) and implement proper file naming conventions for all assets for reporting
Input Creative ID #/traffic by media type into the specific Media Insertion Orders (MIOs) by channel
Coordinate final traffic approval with the Account Management and/or Client Team prior to the release of traffic instructions to external vendors
Ensure all creative assets are trafficked by the due date as requested by media partners/PMG/MDS/etc. and as outlined in partner SLA's
Including but not limited to Broadcast / Digital / SEM / Social / YouTube / OOH / Site Direct / Print
Communicating potential problems to project teams and recommending solutions
Manage all Existing Estimate requests for broadcast (if applicable)
Work directly with Media and/or Account Management to ensure all spots (shells, fills, and finished spots) are within cycle (if applicable)
Uphold our agency values : Humanity. Diversity. Integrity. Tenacity. Curiosity.
Qualifications 1-3 years of related advertising experience
Bachelor’s Degree or equivalent experience
Skillset suitable for quality checking details and meeting many deadlines simultaneously
Grasp of agency operations to know how the departments work together to get to the final output that hits the trafficking team
Special Position Requirements : N/A
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. The Family of Companies is an Equal Opportunity Employer.