Brand Manager, US Yankee Candle

Norwalk, CT, United States

Job Description - Brand Manager, US Yankee Candle (2402104)

Brand Manager, US Yankee Candle Job Number: 2402104 United States-Connecticut-Norwalk

Newell Brands:

Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.

Yankee Candle:

For over 50 years, Yankee Candle has built its business on the idea that fragrance can provide comfort and enrich lives. Whether hosting family for the holidays or enjoying a regular weeknight at home, we provide the finishing touch that creates a comfortable, welcoming mood. Enjoyed throughout the world, our fragrances are the universal thread that keeps all of us connected and inspired.

Position Summary:

The Brand Brand, US position on Yankee Candle will focus on business results delivery in year and building for the next year within a specified Region. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.

• Partner closely with global brand marketing team

• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Yankee Candle brand.

• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth

• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal

• Leverage eComm and DTC data to improve omnichannel performance

• Manage the business with an eye towards speed and focus on increasing profitability

The ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Key Responsibilities:

Supports the brand building leadership team to deliver the US P&L goals

Helps build annual brand marketing and business plan

Helps deliver revenue and profit targets by delivery key initiatives on time and in full

Manage local allocated A&P budget

Supports activation of local advertising campaigns adapted from global creative assets

Supports PR and brand communication plans

Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning

Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment

Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share

Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects

Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan

Studies key competitors to identify the competition’s price and promotion strategy

Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)

Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target

Participates in media mix modeling process; Applies insights to improve business performance

Understands consumer target and ensures everything serves the consumer target

Required Experience/Qualifications:

3+ years of brand management experience

Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data

Prior experience in CPG (Consumer Products) or a Durables organization

Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.

Demonstrated ability to deliver results

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.

to view the “EEO is the Law” poster and additional EEO information.Click here

#J-18808-Ljbffr