Sr. Platform Marketing Manager

New York, NY, United States

Overview

Make an Impact

Looking back on your marketing career, if bringing a new product to market was a highlight, then we have the gig for you!

Do you get goosebumps thinking about the cross-functional partnership and collaboration required to launch and establish a new product in the market?

Do you thrive on elevating the voice of the customer to inform future state?

Are you a Product Champion who excels at spearheading internal hype campaigns and external integrated campaigns?

Read on, this is the role you have been searching for.

At McGraw Hill, our marketing colleagues not only boost the company's reputation by building like-minded communities but in reward they build their own brand by helping learners and educators achieve their educational goals.

How can you make an Impact?

Reporting to the Sr. Director, Platform & Initiatives, we are seeking a dynamic and experienced Senior Platform Marketing Manager to own the GTM strategy and drive internal and external campaigns for key new product categories and initiatives. As the Senior Platform Marketing Manager, you will have an opportunity to play a critical role in driving digital growth through designing multi-channel campaigns, strategic lead generation tactics, building relationships with internal and external customers, helping to create high quality marketing materials, and elevating the voice of the customer to influence the developmental roadmap. This is a remote position open to applicants within the United States and requires up to 25% travel for the year.

What you will be doing:

Work and thrive within an integrated cross-functional team currently focused on the company's newest product category, McGraw Hill GO

Develop and drive the overall marketing strategy for McGraw Hill GO and future products and key initiatives

Design and execute creative integrated marketing campaigns to generate leads, enhance platform brand awareness, drive customer engagement, and increase existing customer retention

Lead marketing communication with strategic partners including Product Marketing, Central Marketing, Market Development and Sales

Collaborate with cross-functional teams to identify target audiences and align marketing initiatives with business objectives

Act as the voice of the customer to influence the developmental roadmap, resulting in the enhancement of product features and increased usage

Utilize customer data and analytics from the Customer Success team and Platform Owners to gain insights into customer behavior, asset usage within our platforms and retention rates

Develop internal and external training resources to support sales enablement and product usage; provide sales support to internal and external customers

Partner with Market Development and Sales colleagues to amplify awareness and build pipeline

Identify and establish Digital Faculty Consultants for McGraw Hill GO to provide instructor support and drive customer acquisition

Analyze market trends and potential market opportunities and participate in market research, marketing planning, and product development

What can you bring to the role?

4+ years' experience in B2B Product Marketing with a focus on sales enablement and GTM strategy development and execution

Experience launching a new product in the market

Strong analytical skills with the ability to interpret data and make data-driven decisions

Excellent communication and presentation skills with proven success in working across functions and campaign strategy ownership

Familiarity with CRM tools, marketing automation and project management systems

Creative and curious mindset

Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue

The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe

Familiarity with Salesforce, Marketo and Asana (preferred)

The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. If you are curious, open to new ideas and ready to make a difference, we want to talk to you.

The pay range for this position is between $75,000 - $125,000 annually; however, base pay offered may vary depending on job-related knowledge, skills, experience and location.An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.

McGraw Hill recruiters always use a "@mheducation.com" email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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McGraw Hill is an equal opportunity employer. McGraw Hill is committed to celebrating and supporting the differences that make us each unique and will not discriminate based on a person's gender, gender identity or expression, nationality, color, race, ethnicity, religion, sexual orientation, disability, appearance or veteran status. We are proud to be an equal opportunity and affirmative action employer, and we will also provide reasonable accommodation to qualified individuals with disabilities.

Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly