Marketing & Communications Coordinator

Atlanta, GA, United States

The AtlantaBeltLinestands out as one of the most extensive urban revitalization initiatives in the United States. This ambitious project, spanning a historic 22-mile railway corridor, integrates versatile trails, public parks, transit options, affordablehousingand commercial affordability.Webolster connectivity among intownneighborhoods, foster economic growth, and promote sustainability.AtlantaBeltLine, Inc. (ABI)istasked with the comprehensive planning, development, and execution of the project. ABI's endeavors encompass the creation of 33 miles of trails, new parks, streetscape enhancements, vibrant public art installations, culturalevents, and the generation of over 50,000 employment opportunities and 5,600 affordable housing units inadjacentBeltLineneighborhoods. ABI is dedicated to championing equity and inclusivity both within its organizational framework and across the project's entirety.

This position reports to the Vice President of Communications andMedia Relations andcollaborates closely with fellow communication team members. The role of Marketing and Communications Coordinator entails providing support for marketing and communication endeavors within the organization. Responsibilities encompass managing and orchestrating the production process of creative projects, overseeing signage on the trail, coordinating campaigns and events, aiding in content creation and dissemination across ABI’s owned communication channels, and ensuring consistent branding and messaging across all platforms.

The ideal candidate must thrive in a dynamic, fast-paced setting,exhibitexemplary organizational prowess,possessadept multitasking abilities, and flourish amidst an environment characterized by significant expansion, diversity, and flux. Superior writing, listening, and oral communication skills are imperative, along with the capability to craft polished, compelling content under tight deadlines, suitable for various mediums such as print and digital platforms. Additionally, candidates shoulddemonstratefamiliarity with theobjectivesof the AtlantaBeltLineproject and an understanding of Atlanta's neighborhoods.Themarketing and communications coordinatorwill promote thevision,mission andcorevalues of ABI while fostering a collegial work environment.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor an employment Visa at thistime.

PositionResponsibilities:

Creative Production Coordinator Assistin planning and executing creative projects from concept to completion.

Develop and uphold project timelines, ensuring adherence to milestones and deadlines.

Liaise with internal teams and external vendors tofacilitateseamless project progression.

Ensure all outputs are evaluated through a lens of equity and inclusion.

Manage the organization's digital asset management tool.

Signage Coordinator Aid in overseeing allfacetsof signage production.

Collaborate with designers and vendors to ensure compliance with brand guidelines.

Schedule signage placement and removal through ABI's courier service provider.

Review imagery for accuracy and share with relevant departments.

Track and manage invoices, attributing them correctly to ordering departments.

Conduct periodic inspections of signage along theBeltLinecorridor tooptimizeuser experience.

Content Creation and Management Develop,edit, and curatecontent fordiversemarketing materials, includingpresentation decks,blog posts, website content, email newsletters, press releases, and social media posts.

Develop, edit, and curate content for diverse marketing materials.

Ensure alignment of all content with brand voice and messaging.

Contribute to website updates and distribution of e-newsletters.

Conduct market research toidentifytrends and consumer preferences.

Eventand TourCoordination Assistin planning and executingmedia events, tours,andother ABIrelatedevents.

Coordinatelogistics, manage vendor relationships, and ensureseamlesseventexecution.

Administrative Support Provide administrative support to thecommunicationsteam, including scheduling meetingsfor the Vice President, organizing files,updatingbudgetsand managing communications.

Maintaincommunicationdatabases and contact lists.

Overseecontracts and invoices for the department.

Promote the Vision, Mission and Core Values of ABI while fostering a collegial work environment.

PositionRequirements:

A bachelor’s degree in marketing, communications, PR,journalism,or a related field isrequired.

SelectionCriteria:

The ideal candidate willpossessa skillset in the following areas:

Understandthe impacts of institutional and systemic barriers on marginalized communities and a commitment to integrating equity and inclusion throughout allfacetsof your work.

Strong interpersonal, organizational, project management, and time management skills.

A keeneye for design and the ability to deliver curated content across various mediums.

Excellent written and verbal communication skills.

Ability to produce quality content under pressure and within tight deadlines.

Professionalism, diplomacy, confidentiality, flexibility, and adaptability in various situations.

Capability to work independently and collaboratively within a team.

Creative problem-solving skills.

Enthusiasm and willingness toparticipatein community events and meetings.

Proficiencyin Microsoft Office Suite (Word, Excel, PowerPoint)required.

Familiarity with marketing software and tools such as Asana, Adobe Creative Suite, Google Analytics, website backend, and/or Salesforce isadvantageousbut not mandatory.

Knowledge of digital marketing and social media best practices.

Atlanta BeltLine, Inc. is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Equity Note: Research suggests that women and Black, Indigenous and other persons of color are less likely than men and white job seekers to apply for positions unless they are confident they meet 100 % of the listed qualifications. We strongly encourage all interested individuals to apply, and allow us to evaluate the knowledge, skills and abilities that you demonstrate, using an intentional equity lens .

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