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Publicis Groupe
New York
**Company Description** Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the c
Job Source: Publicis GroupeDigitas
New York, NY, United States
Job Description We are the connected marketing agency, a full-service agency with modern creative & media, data ,and technology services all under one roof. We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve comple
Job Source: DigitasPublicis Groupe
New York
**Company Description** Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitio
Job Source: Publicis GroupeThe Hired Guns
New York, NY, United States
The Hired Guns are seeking a savvy Digital Media Specialist, Performance Media to lead digital strategy and programmatic execution for an iconic retailer undergoing groundbreaking digital sales and soaring ecommerce growth. The Nitty Gritty The backstory on the organization and why they need to hire you! As Digital Media Specialist, Performance Med
Job Source: The Hired GunsSam's Club
Hoboken, NJ, United States
*This position will be hybrid and can be seated in the following locations: Hoboken, NJ San Bruno, CA Bentonville, AR At Sam’s Club, we are member obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. Sam’s Club Media Group (MAP) is the nexus of the Supplier
Job Source: Sam's ClubGroup Black
New York, NY, United States
WHERE CULTURE CALLS HOME Group Black is a pioneering Black-owned media company dedicated to connecting brands with diverse audiences. Committed to fostering an inclusive media ecosystem, Group Black amplifies diverse storytelling and deepens the investment pipeline for diverse-owned businesses. Informed by marketing and creative expertise, Group B
Job Source: Group BlackPublicis Groupe
New York, NY, United States
Company Description Who is Starcom: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and mo
Job Source: Publicis GroupePublicis Groupe
New York
**Company Description** Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will
Job Source: Publicis GroupeNew York
**Company Description**
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
**Job Description**
The role of Specialist, Local Planning is to assist with managing the day-to-day Local media planning and strategy functions including management of accurate budget control and flow of media activity. You will develop and maintain a strong knowledge of client business and apply local media understanding accordingly to help deliver against the clients' needs/objectives. You will work closely with Supervisors in the development and communication of all local media recommendations. This position will manage several junior staff day to day and reports directly to the Supervisor, Local Planning.
**Role Objectives**
+ Responsible for contributing to the development of and executing local planning for the assigned business
+ Evaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience
+ Evaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished
+ Research, interpret and evaluate available marketing and research data to develop media objectives and local plans
+ Effectively communicate and present to top management and clients
+ Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
+ Approve media authorizations prepared by team per approved plans/project requests
+ Accountable for accuracy and media intelligence
+ Supervise and motivate direct reports
+ May perform other duties and responsibilities that management may deem necessary from time to time
+ Advocate for multicultural & diversity inclusion throughout plans
**Qualifications**
+ 2+ years of experience in media planning/strategy, local experience preferred
+ Agency experience highly preferred
+ Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Prisma, MediaOcean, MRI/GfK, GWI
+ Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
+ Demonstrate ability to learn new propriety software and processes quickly and proficiently
+ Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
+ Minimal supervision, relies on experience/judgment
+ Understanding of Activation/Negotiation team functions
+ Understand the capabilities of each media channel to maximize the impact and components within each campaign
+ Meet client and internal deadlines and obligations
+ Manage projects, resources, stakeholders, and participants
+ Orient, train, assign and review the work of subordinates
**Additional Information**
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/23/2024.
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Email Alert for Specialist, Local Media Planning (Media Planner)_ jobs in New York
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