Marketing Specialist

Atlanta, GA, United States

Atlanta, United States | Posted on 04/18/2024

We are an insurance company offering minimum limits auto insurancecoverage. Our policies are sold to customers who trust their agentsto get them the coverage they need at a price they canafford.

Our company is headquartered in Atlanta, GA withoffices in Tampa, FL, Dallas, TX, and McAllen, TX and operatesthrough the subsidiaries AssuranceAmerica Insurance Company,AssuranceAmerica Managing General Agency and InsureMax Insurance Company.

Job Description JOINTHE ASSURANCE AMERICA TEAM

Do you want to be part of an organization where you arevalued, and your ideas and opinions have an impact? Join theAssuranceAmerica team.

For morethan 25 years, AssuranceAmerica has provided superior property and casualtyinsurance products through contracted independent agents and directly tocustomers.

Our team succeeds through diversity of thought,experiences, skills, and backgrounds.

Marketing Specialist

We are seeking a talented Marketing Specialist to join ourteam. In this role, you will be responsible for creating compelling andengaging content across various marketing channels to effectively communicateour brand message and drive customer engagement. You will collaborate closelywith the sales, product, and external agency teams to develop strategies andexecute campaigns that resonate with our target audience. The ideal candidatewill have a strong understanding of marketing principles, exceptional writingskills, and a creative mindset.

About the ROLE

Each day at AssuranceAmerica isdifferent, but as a Marketing Specialist , you will:

· Developcreative and innovative content for marketing campaigns, including websitecopy, blog posts, social media content, email campaigns, advertisingmaterials, and more.

· Collaboratewith the sales team to develop comprehensive marketing strategies that alignwith business goals and target audience preferences, with a focus on digitaland social media target marketing.

· Conductthorough research to understand industry trends, competitor strategies, andcustomer needs to inform content creation and marketing strategies.

· Writeclear, concise, and engaging copy that effectively communicates brandmessaging and drives customer action.

· Editand proofread content to ensure accuracy, consistency, and adherence to brandguidelines.

Optimize content for SEO toimprove visibility and search engine rankings.

Monitor and analyze theperformance of marketing campaigns, utilizing data and analytics to makeinformed decisions and optimize content strategies.

Stay updated on emerging trendsand best practices in copywriting, content marketing, and digitalmarketing to continuously improve effectiveness and drive results.

About YOU

· Bachelor’s degree in marketing, Communications, Journalism,or related field.

· Bilingual (English/Spanish)

· Proven experience as a copywriter or content creator in amarketing role, preferably within a relevant industry.

· Strong writing, editing, and proofreading skills withimpeccable attention to detail.

· Creative thinking and the ability to generate innovativeideas for content and marketing campaigns.

· Proficiency in SEO best practices and experience optimizingcontent for search engines.

· Excellent communication and collaboration skills, with theability to work effectively in a team environment.

· Familiarity with marketing tools and platforms, such asGoogle Analytics, social media management tools, and content managementsystems.

· Strong analytical skills and theability to interpret data to drive decision-making and improve marketingperformance.

Preferred

· Experience with graphic designsoftware and basic design principles.

· Knowledge of HTML, CSS, and otherweb development languages.

· Understanding of branding principlesand brand identity development.

· Experience with email marketingplatforms and strategies.

· Certification in Google Analytics or other relevant marketingcertifications.

PhysicalRequirements

· Prolongedperiods sitting at a desk and working on a computer.

· Must beable to lift 15 pounds at times.

· May berequired to work on-call or long hours in case of network malfunction.

About US

· We are direct, results-driven,and dedicated to the success of our business and each other.

· We cover the cost of health-relatedbenefits for our Associates.

· We are a diverse group ofthinkers and doers.

· We offer many opportunities togrow in your professional skills and career.

· We fight homelessness bydirecting 5% of our earnings from each policy we sell to organizations that helpthose in need. We call it our Generous Policy.

WHAT WE OFFER

· AssuranceAmerica provides these benefits to Associates:

o Premium healthcare plans: Allfull-time Associates and part-time Associates working a regular schedule of 30 hours,or more, are eligible for benefits including Medical, Dental, Vision, VoluntaryLife, Flexible Spending Accounts, and a Health Savings Account.

o Employer PaidBenefits: We enroll all eligible Associates inGroup Life and AD&D Insurance, Short- and Long-Term Disability Plans,Employee Assistance Program, Travel Assist, and the Benefit Resource Card whichincludes Teladoc, Pet Insurance and Health Advocate.

· Additional Benefits:

o 401(k) Employer Match: We want to help you prepare for the future, now. All full-time and part-time Associates over age 21 are eligible toparticipate in the 401(k) Savings Plan. A ssuranceAmerica will match 100% of the first 4%of an Associate’s contributions.

o Engagement Events. We make time for fun activities that strengthen Associaterelationships in all our locations.

o Annual Learning Credit: Want tolearn something new? We'll reimburse you for approved educational assistance,up to $5,250 annually.

o Paid Time Off(PTO), Parental Leave Pay, Volunteer Time Off (VTO), Bereavement Pay, MilitaryLeave Pay, and Jury Duty Pay.

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