Digital Communications Specialist
Washington, DC, United States
Salary Range: $75,490.00 To 75,490.00 Annually
At Working America, we believe in the power of collective action. Our mission is driven by the
stories of working individuals who, together, can bring about significant change. With a
membership of four million voices, our reach spans across various sectors, organizing those
without the benefit of a union. As the community affiliate of the AFL-CIO, we unite working
people around a shared economic agenda.
The Digital Communications Specialist is responsible for the implementation of media
communications projects, including supporting content creation, setup and editing across
advertising platforms, and monitoring performance across content channels. The position is also
responsible for using available analytics to track and assess campaign performance and support
Working America’s public opinion projects.
Reports to: Director, Media Strategies
DESCRIPTION OF DUTIES:
Develop content for member and campaign communications, including but not limited to
developing print materials, writing text messages, drafting emails, online petitions, and
other digital content;
Expand the organization’s use of social media tools to tell our story through digital and
print media to reach target audiences, including opinion leaders, reporters, public
officials, and members;
Conduct experiments and rigorously track outcomes of communications campaigns, from
A/B testing email subject lines to web ads, etc., and develop best practices and shared
learning;
Identify and develop strategies aimed at building and retaining membership segments,
and help measure and analyze the effectiveness of such strategies;
Develop, execute, track performance, and optimize digital media plans, including direct
response, persuasion advertising, and other marketing campaigns. Specific tasks to be
performed include but not limited to:
o Copywriting
o Campaign & ad group programming
o Keyword and automated bidding strategies
o Regular optimization
o Measure, analyze, and report on campaign performance to uncover actionable
insights that will increase efficiency and performance of digital marketing efforts.
Develop and maintain an informed awareness of topics of interest to Working America to
most effectively carry out duties;
Cross-functional support of all communications needs;
Stay current with industry best practices and evaluate emerging technologies.
Other duties as assigned.
QUALIFICATIONS AND SKILLS NEEDED:
2-4 years of experience in digital communications and social media required;
communications experience in a labor, progressive, or political campaign environment
preferred;
Ability to set up ads in platforms like Google Ads, Meta Business Manager,
Understanding of digital metrics with a proven track record of building approaches across
a broad mix campaign types
Knowledge of different CRMs to run acquisition campaigns into (BSD, Hubspot, Action
Understanding of conversion events, pixels and analytics platforms like Google Analytics
4
A technologically agile mindset, adapting to new and emerging content creation tools and
platforms, ensuring that the brand remains relevant and ahead of the curve in a rapidly
Possess a lived or experienced understanding of the communities we organize in,
particularly in efforts to communicate in communities that are majority female, BIPOC,
non-college educated, and working class.
Excellent verbal and written communication skills;
Excellent interpersonal skills, ability to work with people from diverse backgrounds and
cultures, and ability to work independently as well as on a team;
Demonstrated ability to be flexible and able to adapt quickly to meet project needs;
Demonstrated experience meeting tough deadlines and providing fast turn-around of
quality communications and working in a high-pressure environment;
Strong personal planning, motivation, and time management skills, with an ability to
operate in a highly organized fashion;
Demonstrated political skills and good judgment;
Strong background in, or strong familiarity with, the labor movement, movements for
progressive social change, and political or issue campaigns;
Demonstrated interest in making a career in the labor movement.
Location: Washington, DC
Position Type:
Full-time/regular
FLSA classification: Exempt
Starting salary is $75,490. Includes medical insurance and 401(k) with employer contribution.
Working America is an equal opportunity employer. Working America is committed to building a
diverse workforce and encourages applications from women, people of color, LGBTQIA and
other non-conforming individuals, and individuals with disabilities.
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