Director of Public Relations and Media Relations

New Orleans, LA, United States

Description

Location: On-site, Memphis TN, Raleigh NC, New Orleans LA, Nashville TN, or Miami FL

Summary

At First Horizon, we are looking for a seasoned professional to create narratives that help tell our differentiated story. This person will be responsible for developing and executing public relations and media strategies that align with and drive company objectives. Reporting to the Chief Communications Officer, the ideal candidate will be an experienced professional with established relationships with media professionals in the financial services industry.

Key Responsibilities Include

Develop and execute a public relations strategy and plan to foster an accurate, consistent and positive corporate image and serve immediate and long-term business goals

Develop and execute a media relations strategy and lead media relations, overseeing outbound and inbound media efforts

Build and leverage connections with key media organizations and journalists through a mix of traditional, digital, and social channels

Use the power of storytelling to create narratives that reinforce brand and strengthen connections and trust between the company and its stakeholders

Manage how the firm prepares and responds to public relations matters that pose a reputational risk, including incidents and crises

Track industry news, areas of trending public interest and environmental factors

Understand the competitor landscape and threats to our brand position

Experience, Skills and Competencies:

Develop and execute public relations and media strategies and plans

Collaborate with internal partners to develop and utilize a consistent, compelling corporate narrative and coordinate on public relations initiatives companywide

Pursue media opportunities to capitalize on:

performance results, notable achievements, significant new hires/promotions, awards and accolades

talent, expertise, products and offerings

support and engagement of nonprofit and civic partnerships, sponsorships, events, leadership and service efforts

Responsible for outbound and inbound media efforts, including press releases and interviews

Develop content for executives and key leaders for interviews, speeches, meetings and events

Track and report company and industry news and competitor activity

Monitor, analyze and report public relations and media results

Work closely with social media team on content

Establish and manage strategies to mitigate reputational risk in crisis situations

Preferred skills and qualifications

Bachelor’s degree (or equivalent) in public relations, journalism, communications or related field

10+ years of experience in public relations, preferably in the financial services industry

Demonstrated accomplishments that reflect strategic thinking and alignment of strategic plans, tactics and metrics with business objectives

Established relationships with media organizations and journalists

Knowledge of traditional, digital, and social media channels

Exceptional writing and editing skills

Highly effective communicator

Proven attention to detail and quality of work

Strong organizational skills, including time management, goal setting, multitasking and prioritization

Collaborative team player

Discretion and sensitivity in handling confidential and complex issues

About Us

First Horizon is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. With $81.7 billion in assets as of December 31, 2023, we serve clients through a team of approximately ~7,300 associates and ~418 banking centers throughout the southeastern United States. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. First Horizon has been recognized as one of the nation’s best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.

Benefit Highlights

• Medical with wellness incentives, dental, and vision

• HSA with company match

• Maternity and parental leave

• Tuition reimbursement

• Mentor program

• 401(k) with 6% match

• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Corporate Diversity Commitment:

We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.

Follow Us

Facebook (https://www.facebook.com/FirstHorizonBank)

X formerly Twitter

LinkedIn (http://www.linkedin.com/company/first-horizon-bank)

Instagram

YouTube (https://www.youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209_-Q)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)