Client Strategy Senior Manager - Integrated Media

Dallas, TX, United States

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

As our Senior Manager for Client Strategy, you'll play a pivotal role in shaping the strategic direction for our clients while fostering a vibrant, diverse team of leads and supervisors. This dual-responsibility position will see you orchestrating the development of robust media plans, honing business goals, and managing budget forecasts. You will also fuel professional growth within your team. With a firm understanding of performance metrics and a strong focus on continuous improvement, you'll navigate our clients' internal structures and build strong relationships with key stakeholders. In this dynamic role, you will leverage your leadership skills, industry knowledge, and innovative thinking to create a significant impact on our clients' success and your team's evolution.

Responsibilities:

Drive results towards performance goals, track progress at an executive level, and report on these to key decision-makers.

Exhibit fiscal responsibility as the owner of the budget and forecasts, with a focus on optimizing returns on ad spend. Identify opportunities to propose incremental budget enhancements.

Navigate the client's internal structure adeptly, investing significant time in collaboration, and working with key stakeholders to overcome any roadblocks within a matrix organization.

Establish lasting, mutually beneficial business relationships.

Lead executive-level communication and strategic planning, fostering strong relationships with key business stakeholders.

Understand and challenge the performance boundaries across various channels, including those managed internally and by external agencies.

Address any issues effectively and expediently to ensure your team meets or exceeds expectations.

Play varied roles in client meetings, adjusting your involvement as needed.

Collaborate with media leads to forge key partnerships (Google, Facebook, Amazon, etc.), ensuring our company stays at the cutting edge of opportunities and support.

Skills & Experience:

A bachelor's degree or equivalent work experience

6+ years of relevant work experience in retail or consumer electronics, with 3+ years in a supervisory role

Demonstrated management and team development skills

Proven experience in multi-channel digital marketing and managing digital media campaigns with a strong focus on direct response and online sales/customer acquisition

Solid analytical background with experience managing budgets/KPIs from a comprehensive, cross-channel strategy perspective

Previous involvement with a large retail or eCommerce brand

Familiarity with various attribution methods (MTA, MMM & Last Click) to optimize programs efficiently

Quick, accurate, and decisive analytical, forecasting, and decision-making skills

Excellent verbal and written communication skills

Strong proficiency with Excel and Powerpoint or Keynote for pulling reports and presenting to the clients

About PMG :

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald's, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators, Fortune's Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovationwhich often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.

We'd love to get to know you and share more about why we love PMG and the work we do.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

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