Event Marketing Specialist
Madison, WI, United States
Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.
Ready to explore a career path? Start your journey.
The Event Marketing Specialist will provide project management and execution of external commercial engagements on behalf of American Express Global Business Travel.
We are seeking a high energy, creative marketing and event production professional that has a desire to be part of a fast-paced environment. The Event Marketing Specialist plans the layout, design, installation, use, and dismantling of American Express Global Business Travel exhibit booth property at trade shows and events. This position supports commercial growth for American Express Global Business Travel through audience engagement at external exhibitions and conferences.
The Event Marketing Specialist has complete accountability for operational execution, budget management, contract oversight, and performance reporting. In this role you will contribute to the company's brand presence at both industry and non-industry events, driving audience engagement with our commercial team and crafting curiosity about American Express Global Business Travel brand as a tech forward travel and expense solution provider.
What You'll Do:
Contribute to the development and execution ofthe global events' strategy with a core focus on driving lead generation.
Actively search for and identify persona-based, segment-focused events to improve brand visibility and audience engagement.
Work closely with internal partners to ensure business objectives are met.
Negotiate with vendors, run events budget, be responsible for contract negotiations.
Champion demand generation standard methodologies and educate partners on processes and procedures that build efficiency while getting results.
Handle events to ensure attendee and partner alignment preshow, on site and post event
Guide and build robust marketing campaigns to drive audience engagement through digital channels
Project management including but not limited to on-site branding and positioning, list sourcing and cleansing, booth staffing, sales and client general manager collaboration, etc
Own timelines and unify partners across the business for each unique event activity
Support commercial attendees with details on registered contacts, so they are prepared to have valuable conversations, regardless of their specific segment or region.
Seek unique opportunities to win market share – emphasis on making an impact in target verticals and locations
Handle post-event ROI tracking process in collaboration with Marketing Operations team.
Find opportunities to surprise and delight target contact attendees and inspire pipeline progression.
What We're Looking For:
Bachelor's Degree or equivalent experience in Event Marketing, Communications, or related field.
Shown experience handling domestic meetings (educational events, symposiums), trade shows, and corporate events.
Solid understanding with CRM, preferably Salesforce and Marketo. Microsoft Tools, Cvent and Workfront is a nice to have!
Shown success in Project Management, to include project planning and execution
Willingness and availability to travel up to 30% of the time.
Demonstrates effective communication and interpersonal skills.
Strong organizational skills and shown ability to meet tight deadlines in an environment of challenging priorities.
Consistent track record to routinely work on multiple tasks with multiple people while efficiently prioritizing.
Location
United States
The US national annual base salary range for this position is from $50,000 to $100,000. The national range provided includes the base salary that GBT expects to pay for the role. Actual base salary will be based on factors including the scope and complexity of the role and the successful candidate’s relevant experience, skills, knowledge, and work location.
In addition to base salary, this role is eligible for an annual Performance Based Incentive, which rewards participants based on company performance. For information about our comprehensive US benefits programs and eligibility, please review our Benefits-at-a-Glance document.
Benefits at a glance (https://explorer.amexglobalbusinesstravel.com/rs/346-POJ-129/images/GBT_2023BenefitsAtAGlance_Without_Rates_Final.pdf)
The #TeamGBT Experience
Work and life: Find your happy medium at Amex GBT.
Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and more.
Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
Develop the skills you want when the time is right for you, with global tuition assistance, access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
We strive to champion Diversity, Equity, and Inclusion in every aspect of our business at GBT. You can connect with colleagues through our global Inclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
Wellbeing resources to support mental and emotional health for you and your immediate family.
And much more!
All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.
Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult GBT Recruitment Privacy Statement (https://www.amexglobalbusinesstravel.com/gbt-recruitment-privacy-statement/) .
What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!
Click Here to Learn More (https://www.amexglobalbusinesstravel.com/careers/)