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Vice President of Shopper & Retailer Marketing

Atlanta, GA, United States

Vice President of Shopper & Retailer Marketing

About the Company

Established beverage manufacturer

Industry

Food & Beverages

Type

Privately Held, VC-backed

Founded

2018

Employees

51-200

Funding

$26-$50 million

Categories

Food and Beverage

Health Care

Beverages

Food & Beverage Industry

Health and Wellness

Health & Wellness

Soda

Health

Allergen-Free

Plant-based Products

Soft Drink

Carbonated Waters

Manufacturing

Bottled Water

Consumer Staples

Food

About the Role

The Company is seeking a VP of Shopper & Retailer Marketing to lead the development and execution of high-impact shopper marketing initiatives. The successful candidate will be responsible for driving commercial strategies across digital and physical marketing, in-store displays, and strategic retailer partnerships. This role requires a visionary leader who can build and grow a top-tier Shopper & Retailer Marketing Team, ensuring alignment with the company's values and a focus on personal and professional development. The VP will also be the key link between brand marketing and commercial functions and must be adept at motivating, challenging, and inspiring future leaders in the industry.Applicants for the VP of Shopper & Retailer Marketing position at the company should have a minimum of 8 years' experience in the consumer packaged goods industry, with a focus on shopper and retailer marketing. Beverage experience is a plus. The role demands a leader with at least 5 years of management experience and a proven track record of impactful leadership. The ideal candidate will be deeply passionate about the brand, with advanced proficiency in all retailer media platforms and a strong ability to connect sales trends with marketing strategies. A strategic thinker, creative problem solver, and adept at working in a fast-paced, evolving environment, the VP will be expected to have a strong understanding of consumer needs and the retail landscape and be able to translate data into compelling narratives to drive business growth.

Hiring Manager Title

VP of Commercial Strategy

Travel Percent

Less than 10%

Functions

Marketing

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