Analyst, Data Intelligence

Atlanta, GA, United States

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

The Analyst, Data Intelligence will work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion in order for team to deliver data-led findings, actionable insights for digital campaign performance for one of the agency’s largest clients. This position requires attention to detail, knowledge of digital platforms and data, critical thinking and analytical skills. The Analyst is responsible for analyzing data, generating requirements, building documentation and supporting the rest of the Intelligence team in the development of reporting and generation of data-led, actionable insights.

Your Responsibilities:

Identify, monitor and explain variances to expected CRM performance outcomes.

Summarize campaign results and overall list performance with clear and easy-to-understand recommendations.

Identify and solve for issues found within data sets from QA across tools and platforms.

Maintain functional expertise in database marketing, analytical tools, techniques, and other infrastructure requirements.

Collaborate effectively with cross-functional team members to optimize and coordinate measurement strategies.

Qualifications

1+ years of consumer marketing experience for established brands.

Proactive problem-solver & intellectually curious.

Detail oriented while keeping sight of bigger picture/trends.

Passionate about data and understandings consumer behavior.

Able to prioritize and work on multiple projects in a deadline-driven environment; skilled in project management and cross-stakeholder communication, both written and verbal.

Proficient in organizing and visually presenting data through pivot tables and charts in tools like Excel, PPT, Tableau, Datorama, PowerBI, etc. (or, willing to learn).

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $52,500 - $83,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/15/2024.

#J-18808-Ljbffr