Marketing Operations Manager

Philadelphia, PA, United States

Can you develop a successful strategy to discover market opportunities?

Do you enjoy using a data-driven approach to achieve growth?

Join us in shaping a more just world.

About Us

LexisNexis, a part of RELX, is a leading global provider of legal, regulatory, and business information. We help customers increase productivity and improve decision-making and outcomes. Our 10,500 experts and innovative tools help us shape a better world for our customers and communities.

At LexisNexis Intellectual Property Solutions, our mission is to bring clarity to innovation by delivering better outcomes to the innovation community. Each and every day, the work our team does supports the development of new technologies and processes that ultimately advance humanity. Helping our customers reach their goals is our primary focus. We enable innovators to accomplish more by helping them make informed decisions, be more productive, comply with regulations and ultimately achieve superior results. Our overall success is measured by how well we deliver these results. We are proud to directly support and serve these innovators in their endeavors to better humankind.

We are seeking a dynamic Marketing Operations Manager to lead our small yet fierce agile marketing ops team. Reporting to the Sr. Manager, Marketing Operations, this role requires a detail-oriented, tech-savvy professional who can execute campaigns with precision, manage data intricacies, ensure global compliance, and drive marketing automation initiatives using HubSpot. This is a fantastic opportunity for someone looking to make a significant impact in a growing organization.

What will you focus on?:

Campaign Development & Monitoring:

Work with Product Marketing & Demand Gen teams to own the complete setup and deployment of marketing campaigns using HubSpot (MAT).

Construct and roll-out key campaign assets such as forms, workflows, email campaigns, and lead direction mechanisms.

Assist Product Marketing and Customer Success teams with Customer communication emails.

Ensure campaigns and tracking are properly set up to assess the scope and effectiveness of each campaign.

Q/A and review all assets (landing pages, workflows, emails, forms, etc.) prior to launching.

Marketing Automation Tool Improvements:

Maintain integrations with third-party tools, including but not limited to Zoom.us, ZoomInfo, and Zapier.

Develop proper workflow strategies, lead scoring models, and landing page automation additions.

Continuously evaluate HubSpot features and functionality, suggesting enhancements or alternatives when needed.

Address any technical challenges that may impede campaign outcomes or the functionality of utilized tools.

Process Enhancement:

Periodically evaluate current marketing operations to pinpoint potential enhancements.

Develop and employ strategies and tech solutions to refine marketing processes, ensuring optimal operational efficiency and scalability.

Construct clear process guidelines, providing training to the team to ensure best practices are consistently applied.

What we expect from you:

You have the mindset of an entrepreneur and can navigate a large organization. Comfortable owning strategy while also happy and willing to get your hands dirty in the tactical details.

You have a broad range of marketing skills to be successful including marketing communications (written and verbal) and data analytics.

You are proactive and outgoing with a get-it-done attitude.

You have demonstrated B2B experience within software companies (data intelligence solutions would be a plus).

You have experience across the full marketing mix –strong digital marketing and analytics expertise is required.

You bring strong project management skills and experience working in a global matrix management culture. You can manage multiple products and campaigns simultaneously.

You are metrics-driven and analytical. You can prioritize in an agile/fast-paced environment, drive, and achieve results through self and others under time pressure.

You can forge solid relationships and lead across a broad and geographically dispersed business.

You may manage direct reports but will remain hands-on, wearing many hats.

Qualifications:

At least 5+ years working experience in B2B digital marketing campaigns.

Experience working with a global team in various time zones.

Expert in HubSpot, with certifications being a plus.

Familiarity with Salesforce and Zapier integrations.

Strong understanding of GDPR and other global data protection regulations.

Exceptional project management and organizational skills.

Ability to manage a diverse team.

Strong analytical skills with the ability to derive insights from data.

Excellent communication skills, both written and verbal.

A willingness to travel, as required for the role (light travel).

Location: Hosham, PA and East Coast, US preferred

Work in a way that works for you

We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees

Working with Us

LexisNexis Legal & Professional is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Together, we are building a diverse and inclusive workplace.

Working for you

We believe in a healthy work/life balance. We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: - Comprehensive, multi-carrier health plan benefits - Disability insurance - Dependent care and commuter spending accounts - Life and accident insurance - Retirement benefits (salary investment plan/employer stock purchase plan) - Modern family benefits, including adoption and surrogacy.

About our Team

LexisNexis Intellectual Property Solutions is a division of LexisNexis Legal and Professional. LexisNexis is a data and analytics company with 10,500 colleagues serving customers in more than 150 countries. We’re one of the largest information and analytics companies on the planet. We design solutions that help our customers increase productivity, improve decision-making and outcomes, and be more successful.

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