Senior Lifecycle Marketing Manager

Austin, TX, United States

Description

About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.

Remote-first

Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

This position will be in the SF Bay Area, LA Metro, or Austin Metro office location.

Overview

We are seeking an experienced, technical, and innovative Senior Lifecycle Marketing Manager to join a team of dynamic and talented Lifecycle Marketeers. The ideal candidate will be a data-driven and technical marketeer who applies leading and emerging practices to create lifecycle marketing campaigns that directly influence key business drivers across a mix of acquisition, expansion, retention, and operational campaigns. This role offers the opportunity to directly own the customer journey for your programs and to shape this journey across our email and SMS channels as well as other future surface channels. This role reports into the Group Manager, Campaign Strategy and Lifecycle Marketing and is a part of the Lifecycle Marketing organization.

As a Senior Lifecycle Marketing Manager on the campaign strategy team, you will be directly responsible for defining the audiences and messaging across our email and SMS surface channels for your assigned SMB, IP, and Consumer marketing programs including partner promotion. You will actively design the end-to-end journey from campaign ideation through to customer acquisition, expansion, and retention and all operational touchpoints to support the customer through their journey. You will be a partner to product managers, product marketing managers, performance marketing managers, partner marketing managers and creative copy teams in writing campaign briefs, deciding audience segment requirements and traits, designing the campaign messaging and journey, and reviewing mocked up email designs as you shepherd the campaign through the steps to launch. You will own the success metrics for your campaigns and will regularly report on these metrics alongside other go-to-market teams and drive recommendations to improve including experimentation and upstream or downstream system or process changes.

To succeed in this role you will be a team player who can collaborate across organizational lines to design campaigns that achieve business results while advocating for our customer and our surface channel health. You will be skilled in understanding and making prioritization trade-offs and making recommendations to balance speed with quality. You will need to know how to use data analytics tools, such as Tableau, to not just view performance but to dive in across multiple views to derive the insights needed. You will have designed lifecycle marketing campaigns in the past and have the technical skill needed to understand our database to follow the journey of your campaigns and audit them through to completion. You will be able to work with our Marketing Technology team-also part of the Lifecycle Marketing organization-to implement your campaigns and will lead and perform QA, launch notifications, and ongoing reporting for campaign and channel health.

You will

• Strategy Development: Lead in the creation, implementation, and optimization of comprehensive lifecycle marketing strategies that encompass customer acquisition, expansion, and retention. Collaborate cross-functionally to align marketing initiatives with business objectives for each campaign.

• Campaign Execution: Lead the development and execution of personalized and targeted marketing campaigns across various stages of the customer lifecycle. Utilize segmentation and data analysis to deliver relevant content, offers, and experiences that drive engagement and conversions. Design and build the campaign end-to-end and collaborate with product marketing on large GTM campaigns that coordinate across multiple teams

• Customer Segmentation and Insights: Leverage customer data and insights to create actionable segments, personas, and behavioral profiles. Use these insights to tailor marketing strategies and optimize customer journeys for maximum impact.

• Automation and Technology: Audit the build of lifecycle marketing campaigns and proactively create and maintain naming conventions across our technology and insights teams to ensure accurate and timely views of campaign performance.

• Analytics and Reporting: Establish key performance indicators (KPIs) for lifecycle marketing campaigns and regularly analyze campaign results, providing actionable insights and recommendations for continuous improvement. Present findings to stakeholders and leadership.

• Collaboration: Work closely with cross-functional teams, including Product, Sales, Customer Support, and Data Analytics, to align strategies, share insights, and ensure consistent messaging and customer experiences throughout the lifecycle.

You have

• Bachelor's degree in Marketing, Business, or related field or relevant experience.

• Minimum of 5 years of experience in marketing, with at least 2 years of direct experience in lifecycle marketing.

• Ability to prioritize and negotiate work effort to launch with other managers on the team and stakeholders.

• Proficiency in marketing automation platforms, CRM systems, and analytics tools.

• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization.

• Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs.

• Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics.

• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.

• Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing.

• Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes.

LegalZoom is a remote-first company and the national range for this role is $104,600 to $135,650. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance

• 401k, With Matching Contributions

• Paid Time Off

• Health Savings Account (HSA)

• Flexible Spending Account (FSA)

• Short-Term/Long-Term Disability Insurance

• Plus other wellness benefits to include:

• Fertility

• Mental Health

• One Medical

• Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.