Senior Integrated Communications Manager, Americas

New York, NY, United States

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organization, we offer professional development and advancement opportunities to complement career goals and aspirations.

Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.

We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.

PURPOSE OF ROLE

We're looking for a Senior Integrated Communications Manager to lead strategic brand communications for the Americas market, leveraging expertise in brand communications to deliver best-in-class communications and PR campaigns and initiatives.

You will be responsible for overseeing traditional PR and editorial activities, managing agency relationships, developing content creator outreach programs, fostering media and brand partnerships, and collaborating closely with the global team to ensure consistent messaging and brand integrity across all communication channels.

PRIMARY RESPONSIBILITIES

Traditional PR and Editorial

Develop and implement strategic PR campaigns to increase brand visibility and drive positive media coverage

Write and edit press releases, media pitches, and other communication materials

Cultivate relationships with key media contacts to secure press placements, reporting on number of positive media placements, press mentions, and editorial features

Track media coverage through press clippings, online articles, and editorial features

Monitor sentiment analysis and share of voice compared to competitors

Managing Agency Relationships Coordinate with external PR agencies to ensure alignment with brand messaging and objectives. Provide guidance, feedback, and direction to agency partners to optimize results and maximize ROI.

Monitor agency performance metrics such as media outreach success rate, campaign ROI, and adherence to timelines.

Conduct regular performance reviews with agencies to evaluate key metrics. Monitor campaign results, media coverage, and overall impact of agency efforts.

Negotiate annual agency SOW and budget in partnership with Head of Marketing

Building Content Creator Outreach and Programs Identify and collaborate with influencers, content creators, and brand ambassadors to amplify brand presence across digital platforms

Develop creative partnerships and campaigns to engage target audiences and drive brand awareness

Monitor engagement metrics including reach, impressions, and conversion rates generated by content creator partnerships.

Analyze social media metrics, website traffic, and sales data attributed to content creator collaborations. Monitor follower growth and audience engagement.

Partner with L'Oreal resources to remain informed on best practices and learnings in the advocacy and influencer space

Media Partnerships Cultivate relationships with media outlets, publications, and online platforms to secure editorial features, interviews, and product placements

Negotiate and manage media partnerships to maximize brand exposure and reach

Monitor number of media partnerships secured, reach of media collaborations, and impact on brand visibility

Track the success of media partnerships through website traffic, social media mentions, and brand sentiment analysis

Measure the increase in brand awareness and engagement resulting from media collaborations.

Brand Partnerships Identify and establish strategic partnerships with like-minded brands and organizations to enhance brand positioning and expand market reach

Collaborate on co-branded initiatives, events, and campaigns to drive mutual brand growth and engagement

Monitor number of strategic brand partnerships established, joint campaign performance, and brand lift from collaborative effort

Evaluate the success of brand partnerships through sales data, customer surveys, and brand perception studies. Measure the impact on brand positioning, market share, and customer loyalty.

Negotiate scope, terms and budget for brand partners, alongside Head of Marketing

Global Marketing Team Collaboration Effectively with cross-functional teams across regions to ensure consistent messaging, brand alignment, and seamless execution of communication strategies

Provide guidance and support to regional teams to drive cohesive global communication efforts

Alignment of communication strategies across regions, successful implementation of global campaigns, and team collaboration effectiveness.

Monitor communication consistency through brand guidelines adherence, messaging alignment, and campaign performance metrics

Conduct team feedback surveys to assess collaboration and effectiveness

KEY SKILLS & QUALIFICATIONS 5+ years of Brand Communications and PR experience, ideally within Luxury Fashion, Skincare/Beauty or similar

A passion and appreciation and understanding of the luxury industry and products

A clear understanding of the changing face of the global media landscape to inform the creation of new PR and Communications strategies

Consistent track record of securing high-level media coverage with Press

Ability to work collaboratively across global teams; comfortable interacting with senior leaders and executives.

Must demonstrate strong communication skills and be a strategic, creative, and highly analytical mind

Experience working with agency partners, fluency in media reporting and analytics

Self-starter with strong initiative, ownership, and accountability for business goals/financial targets

Team management experience preferred

What's On Offer

The salary for this position is $100,000-120,000k

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs.

Employee Benefits Include Generous product discount allowance and bi-annual complimentary product allocation

Paid time off with length of service increase

Paid volunteering allowance for all employees

Bonus opportunity based on personal, and business, performance

Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities

Access to employee assistance programs, complimentary subscription to Headspace mindfulness app and summer hours options.

Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization. We actively encourage everyone to consider becoming a part of our journey.

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