Head of Web Analytics

Philadelphia, PA, United States

Head of Web Analytics

And are you eager to work on quality data sources serving our end user products?Can

You collaborate with teams to implement initiatives that make a difference?

About our Team

A world leader in Medical Education, Elsevier improves healthcare by educating the next generation of healthcare workers globally.

About the Role

As an Analytics Project Manager to lead high-quality projects and provide strategic direction for multiple websites. Drive thought leadership, share expertise, and manage junior or offshore team members. This role offers the opportunity to influence and grow analytics capabilities.

Responsibilities

Working with stakeholders to define their measurement strategies and drive data maturity and activation.

Leading web analytics strategies for Adobe Analytics and Snowplow Analytics using tag management solutions such as Google Tag Manager (client & server-side) and Adobe Launch . Working closely together with developers to optimize the data collection

Managing the A/B testing methodology strategy and validation using customer experience optimization tools such as Adobe Target and future server-side testing tool(s).

Managing and implement Snowplow data platform for website and plan for expansion to eCommerce websites .

Presenting project outcomes and proposing new work, via deep dive data insights, data visualisation etc, with the focus of driving customer/business value and opportunities to the business

Staying current on industry insights and innovation to improve internal techniques, processes, documentation, and quality assurance.

Coaching and help more junior members of the team, with line management responsibility for DCSE analytics team members (capacity/resource planning, development plans, performance reviews, coaching etc.)

Leading multi-functional delivery teams, providing motivation and support to ensure project objectives are met/exceeded (often across multiple concurrent projects)

Requirements

Expert level Experience in web analytics and wider digital marketing landscape knowledge.

Experience with website testing technologies such as Optimizely, Google Optimize or Adobe Target

Experience with Google Tag Manager & Adobe Launch planning and implementation

Experience with data visualization tools such as Tableau, Looker or Power BI

Experience of SQL, DBT, Snowflake, HTML, CSS and JavaScript

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

Dutch Share Purchase Plan

Annual Profit Share Bonus

Comprehensive Pension Plan

Home, office or commuting allowance

Generous vacation entitlement and option for sabbatical leave

Maternity, Paternity, Adoption and Family Care leave

Flexible working hours

Personal Choice budget

Variety of online training courses and career roadshows

Wellbeing programs and gym facility in the office

Internal communities and networks

Various employee discounts

Recruitment introduction reward

Work from anywhere

Employee Assistance Program (global)

Annual Event

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

Please read our Candidate Privacy Policy (https://www.relx.com/careers/join-us/privacy) .

RELX is a global provider of information and analytics for professional and business customers across industries.

We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices. We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.

In short, we enable our customers to make better decisions, get better results and be more productive.